Senior Software Engineer Adobe Campaign

Job Summary

We are looking for an experienced Adobe Campaign professional to develop, configure, and optimize cross-channel marketing campaigns. The ideal candidate should have hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard, audience segmentation, workflow automation, campaign personalization, and campaign performance reporting.

Key Responsibilities

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  Develop, configure, and execute cross-channel marketing campaigns using Adobe Campaign Classic or Adobe Campaign Standard.

  
  


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  Build customer segments using customer data and implement personalized and dynamic campaign content.

  
  


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  Design and optimize automated workflows, triggered messages, customer journeys, and campaign lifecycles.

  
  


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  Monitor campaign performance and generate actionable insights to improve engagement and ROI.

  
  


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  Conduct testing and quality assurance for campaigns, templates, and workflows.

  
  


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  Collaborate with creative, data, marketing, and technical teams to align campaign execution with business objectives.

  
  


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  Ensure compliance with GDPR, CAN-SPAM, and applicable data privacy regulations.

  
  


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  Manage client interactions and coordinate data requirements with internal teams.

  
  


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  Prepare weekly, monthly, and quarterly reports, including campaign performance reports.

  
  


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  Handle ad hoc client requirements, ensure timely and accurate delivery, and proactively address client feedback.

  
  


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  Manage assigned tasks independently while maintaining quality and delivery timelines.

  
  

Mandatory Skills

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  Minimum 2 years of hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard.

  
  


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  Strong knowledge of campaign setup, audience segmentation, workflow management, and campaign execution.

  
  


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  Proficiency in HTML, CSS, JavaScript, and SQL.

  
  


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  Experience with email marketing, personalization, and customer data management.

  
  


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  Familiarity with Adobe Analytics, Google Analytics, or similar campaign analytics tools.

  
  


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  Experience with CRM or marketing automation platforms.

  
  


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  Strong analytical, troubleshooting, communication, and client-management skills.

  
  

Good-to-Have Skills

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  Adobe Campaign certification.

  
  


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  Knowledge of SMS and push notification campaigns.

  
  


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  Understanding of GDPR, CAN-SPAM, and data privacy regulations.

  
  


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  Exposure to other digital marketing, CRM, and marketing automation tools.

  
  

Five Primary Skills

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  Adobe Campaign Classic / Adobe Campaign Standard

  
  


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  Campaign Workflow Management and Automation

  
  


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  Audience Segmentation and Personalization

  
  


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  SQL and Customer Data Management

  
  


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  HTML, CSS, and JavaScript