Senior Strategic Marketing

This role is for one of the Weekday's clients

Salary range: Rs 4500000 - Rs 8000000 (ie INR 45-80 LPA)

Min Experience: 8 years

Location: Mumbai

JobType: full-time

We are seeking a highly experienced Senior Strategic Marketing Professional to drive market intelligence, brand engagement, and growth opportunities across a diverse product portfolio. This role focuses on identifying emerging market trends, building strong relationships with global brands, and translating insights into impactful go-to-market strategies. The ideal candidate will combine deep analytical expertise with strategic thinking to influence business direction and unlock new revenue streams. Working closely with cross-functional teams, this position plays a critical role in shaping product positioning, strengthening market presence, and enabling long-term business growth through data-driven decision-making and innovation-led marketing initiatives.

Key Responsibilities

• Conduct comprehensive market research to identify trends, competitive landscapes, customer needs, and new growth opportunities
• Develop and execute strategic go-to-market plans aligned with business objectives and market dynamics
• Build and nurture relationships with large enterprises and global brands to drive long-term partnerships and co-innovation opportunities
• Lead brand engagement initiatives, including workshops, customized pitches, and strategic collaborations
• Utilize advanced marketing tools, analytics platforms, and CRM systems to optimize campaign performance and measure impact
• Analyze data and generate actionable insights using modern techniques such as segmentation, predictive modeling, and data visualization
• Collaborate with cross-functional teams including R&D, sales, and product development to align strategies and drive product innovation
• Translate market insights into clear product roadmaps and business strategies
• Monitor industry trends, regulatory environments, and competitive movements to maintain market relevance
• Provide strategic guidance and thought leadership to enhance marketing effectiveness and business positioning
• Track and analyze existing market presence to identify expansion and optimization opportunities

What Makes You a Great Fit

• 10+ years of experience in strategic marketing, preferably in chemicals, industrial products, FMCG, or related sectors
• Strong expertise in market research methodologies, data analysis, and opportunity mapping
• Proven experience engaging with large enterprises or global brands to drive strategic partnerships
• Advanced proficiency in marketing analytics tools, digital platforms, and CRM systems
• Strong analytical mindset with the ability to convert complex data into actionable strategies
• Excellent communication, negotiation, and stakeholder management skills
• Ability to collaborate effectively across cross-functional teams and influence decision-making
• Strategic thinker with a results-oriented approach and a strong focus on business growth
• Experience in identifying and evaluating new market opportunities with a proactive mindset
• High ownership, leadership capability, and ability to operate in dynamic and competitive environments
• Passion for innovation and leveraging data-driven insights to drive impactful marketing outcomes