SEO / AEO Executive

SEO

•     Conduct keyword research and competitor analysis to identify SEO opportunities across product and category pages.

•     Execute on-page SEO: meta titles/descriptions, headers, internal linking, image alt-text, and content optimization.

•     Support technical SEO audits — site speed, crawl ability, indexing, structured data/schema markup, mobile-friendliness.

•     Build and execute link-building/outreach strategies to earn quality backlinks.

•     Track rankings, organic traffic, and conversions using Google Search Console, GA4, and SEO tools (SEMrush/Uber suggest).

•     Optimize blog and landing page content in collaboration with the content team for target keywords.

AEO (Answer Engine Optimization)

•     Structure website and content (FAQs, schema, concise answer blocks) to improve visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini).

•     Monitor how One touch/Coalesce content is being cited (or missed) in AI search results and identify content gaps.

•     Implement structured data (FAQ schema, HowTo schema, Product schema) to improve machine-readability of content.

Requirements

•     0–1 years of experience in SEO/AEO — internship experience is fully acceptable for this role.

•     Basic understanding of on-page, off-page, and technical SEO fundamentals.

•     Familiarity with Google Search Console, Google Analytics (GA4), and at least one SEO tool (SEMrush,  Uber suggest, or similar).

•     Basic understanding of schema markup/structured data (or willingness to learn quickly).

•     Curiosity and awareness of how AI answer engines (ChatGPT, Perplexity, Gemini, AI Overviews) surface content — genuine interest in this emerging field.

•     Good written communication skills for content optimization and reporting.

•     Analytical mindset with attention to detail.