SEO Analyst

About TargetBay:

TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta. Clients use our products to increase their online sales through our personalized email marketing and reviews technologies. We have over 4,000 eCommerce companies using our product.

Experience: 2 - 4 years

Location: Perungudi, Chennai

Roles & Responsibilities:

      - Perform keyword research regularly to optimize the website for existing content and discover new opportunities.

      - Provide SEO analysis and make necessary recommendations for TargetBay’s entire website and web pages, coordinating with the elements and structure of the website.

      - Execute strategies for developing content in coordination with SEO goals, general and keyword-specific.

      - Conduct technical SEO audits - both on-site and off-site SEO including competitor analysis.

      - Administer search engine programs such as - XML sitemaps issues and webmaster tools.

      - Guide the content team to produce SEO-friendly content.

      - Assist in the development and execution of communication, content strategies through social communities in coordination with SEO goals.

      - Develop strategies to implement link building (backlinking) campaigns to align with our content marketing and SEO goals.

      - Adapt to the latest changes by keeping pace with SEO, social media trends and other Ecommerce marketing industry trends and developments.

Qualifications:

      - Bachelor's degree in marketing, advertising, communications, business, or a related area.

      - Knowledge of internal and external link building methodologies and processes is essential.

      - Proficient with the latest SEO tools, including Google Search Console for reporting is a must.

      - Ability to consistently meet tight deadlines.

      - Knowledge of eCommerce platforms - Shopify, WooCommerce, BigCommerce, and Magento would be a big plus.

      - A positive, go-getter attitude and the ability to thrive in a collaborative and fast-paced environment.

      - Strong project management and organization skills; the ability to create new processes and improve the team’s efficiency.