Conduct advanced keyword research and competitor analysis
Plan and execute on -page, off -page, and technical SEO strategies
Optimize website content, blogs, and landing pages
Monitor and improve website performance (traffic, rankings, conversions)
Perform technical audits (crawl errors, indexing, site speed, schema, etc.)
Manage backlink strategy and outreach campaigns
Track performance using Google Analytics & Search Console
Prepare monthly SEO performance reports
Minimum 2 years of SEO experience
Strong knowledge of Google Analytics & Google Search Console
Experience with tools like SEMrush, Ahrefs, Ubersuggest
Understanding of technical SEO and website structure
Basic knowledge of HTML, WordPress, or CMS platforms
Strong analytical and reporting skills
Good communication and teamwork ability
Experience in EdTech / IT industry
Knowledge of content marketing strategy
Understanding of PPC and digital marketing trends
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