SEO Analyst

General Purpose

At Express Digital Inc., we are looking for an SEO Analyst who will be essentially responsible for maintaining the health of the company's website. You will be working towards keeping the website in the best explanatory condition and easily available for the audience searching it, related business on the web and also for the search engines and will be responsible for driving audience to the company's website and maintaining the company's reputation in the online world.

To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.

Responsibilities

• Perform keyword research in coordination with client business objectives
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Optimize pages for mobile devices
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

Job Skills and Requirements

Required:

• BSc in Marketing or relevant diploma
• Work experience as an SEO Analyst or similar digital marketing role
• Strong knowledge about popular SEO Tools and Google Analytics (keyword tools, web analytics and internal reporting tools)

Preferred:

• Familiarity with keyword research and management tools
• Experience with email campaigns and paid advertising
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills