SEO Analyst - Marketing -Mumbai (Goregaon)

About Rentokil PCI

Rentokil PCI is the leading pest control service provider in India. A Rentokil Initial brand, Rentokil PCI was formed in 2017 through a joint venture (JV) between Pest Control India, the number one pest control company in India, and Rentokil, the world’s leading pest control brand. Rentokil PCI aims to set new standards for customer service having operations across 300 locations in India.

For more details: https://www.rentokil-pestcontrolindia.com

About the Role:

● The SEO Analyst is responsible to support and execute SEO plans. The incumbent will report to the Manager - Asst. SEO & E-commerce Manager. The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders.

Job Responsibilities:

● Perform keyword research and competitive analysis

● Understand and implement technical SEO audits and changes

● Execute on-page optimizations

● Implement changes in content management systems (CMS)

● Devise and execute methods to track, report, analyze and improve SEO performance

● Collaborate with content writers and other in-house marketing teams

● Collaborate with developers and product teams to implement necessary features and changes

● Develop new SEO tests and strategies

● Present and communicate SEO strategies and projects to clients and internal stakeholders

● Serve as the key SEO expert/advocate

● Stay up to date with the latest SEO trends, strategies and algorithm changes

Role Type / Key working relationships:

● Individual Contributor

● Internal team

● External stakeholders

Key Result Areas:

● Keyword research and competitive analysis

● Technical SEO Audits

● Changes in Content Management Systems

● New SEO tests and strategies

Competencies (Skills essential to the role):

● Analytical skills

● Attention to details

● Strong Interpersonal Skills

● Ability to think creatively

● Problem Solving

Educational Qualification / Other Requirement:

● 2+ years of experience working in SEO

● A good understanding of SEO best practices

● Passion for SEO and Internet marketing

● Experience with SEO tools including Google Search Console, Google Analytics, etc

● Ability to create, justify, communicate and implement SEO strategies across teams

● Data-driven and analytical mindset

What can you expect from RPCI?

➔ Our values lie at the core of our mission and vision. We believe that it’s our people who

make our company what it is. We believe in:

● Safety

● Integrity

● Innovation

● Learning & Development

● Open & Transparent

● Performance Orientation