SEO & AI Search Marketing Specialist

Key Responsibilities
● Own and execute SEO initiatives across the website, blogs, landing pages,
resources, and campaign pages.

● Conduct keyword research, competitor analysis, and search opportunity mapping for
Kanverse.ai’s priority solution areas.
● Improve organic visibility across traditional search, answer engines, and AI-led
discovery platforms.
● Support AEO and GEO initiatives to improve discoverability across AI tools -
overviews, featured snippets, and generative search experiences.
● Optimize website content for search intent, buyer relevance, and lead generation.
● Work with the web developer to improve technical SEO, website health, page
performance, indexing, schema, and internal linking.
● Create SEO recommendations and content briefs for blogs, landing pages, solution
pages, and campaign assets.
● Track and report performance across keyword rankings, organic traffic, conversions,
demo requests, and website performance.
● Identify new content, website, and campaign opportunities based on search data and
buyer intent.

Required Skills & Experience
● 5–8 years of hands-on SEO experience.
● Prior experience in B2B SaaS, enterprise software, AI, automation, fintech, ERP,
or technology marketing preferred.
● Working knowledge of:
○ SEO
○ AEO
○ GEO
○ Technical SEO
○ On-page SEO
○ Content SEO
○ Search intent
○ Schema markup
○ Internal linking
● Proven ability to improve organic traffic, keyword rankings, search visibility, and
inbound lead generation.
● Experience with tools such as Google Search Console, Google Analytics, Semrush,
Ahrefs, Screaming Frog, HubSpot, WordPress, Webflow, or similar CMS platforms.
● Ability to translate search insights into clear content, website, and optimization
recommendations.
● Strong communication skills for SEO briefs, reports, and performance updates.

Good to Have
● Experience working with an AI-driven SaaS product or platform.

● Exposure to finance automation, AP automation, document processing, ERP
ecosystems, or enterprise automation.
● Experience supporting website redesigns, migrations, or content optimization
projects.
● Basic understanding of conversion optimization and landing page performance.