SEO & Content Marketing Specialist

This role is for one of the Weekday's clients
Salary range: Rs 100000 - Rs 2000000 (ie INR 1 - 20 LPA)

Min Experience: 5 years

Location: Hyderabad, India (Hybrid) 

JobType: full-time

We are looking for a results-driven SEO & Content Marketing Specialist to lead search visibility and inbound lead generation across multiple brands. This role goes beyond traditional SEO—you will combine technical expertise, high-quality content creation, and Generative Engine Optimization (GEO) to ensure strong visibility across both search engines and AI-powered discovery platforms.

This is a high-impact position focused on delivering measurable growth in organic traffic and inbound leads through data-driven strategies and continuous experimentation.

Key Responsibilities

• Own keyword research, content strategy, and editorial planning across multiple brands
• Create high-quality long-form content including blogs, white papers, guides, and landing page copy that drives traffic and conversions
• Execute end-to-end SEO strategy, including on-page optimization, off-page link building, backlink strategy, and site architecture improvements
• Lead AI-driven search optimization (GEO), ensuring content is structured to perform across AI-powered answer engines
• Design and optimize high-converting landing pages with strong calls-to-action for lead generation
• Develop downloadable assets such as playbooks, guides, and white papers to capture qualified leads
• Promote content across channels and continuously refine strategies to stay ahead in an AI-driven search landscape
• Monitor performance metrics, track inbound lead generation, and iterate strategies based on data insights
• Conduct A/B testing and optimize conversion funnels for improved performance

What We’re Looking For

• 5+ years of hands-on experience in SEO, content marketing, or inbound lead generation
• Exceptional written and verbal communication skills in English
• Strong understanding of modern search ecosystems, including traditional SEO and AI-powered discovery
• Proven track record of driving measurable organic growth and inbound leads
• Experience with landing page optimization, A/B testing, and conversion funnel management
• Familiarity with AI tools for research, content creation, and analytics while maintaining high-quality human-centric output
• Ability to create authoritative, insight-driven content that stands out in a competitive landscape
• Experience in marketing SaaS or technology products is a strong advantage

Why Join

• Opportunity to own and scale organic growth across multiple brands
• Work at the intersection of SEO, content, and AI-driven search innovation
• High ownership role with direct impact on business growth
• Collaborative and fast-paced environment with global exposure

Skills

• SEO (On-page, Off-page, Technical SEO)
• Content Marketing & Strategy
• Keyword Research
• Copywriting (Blogs, White Papers, Landing Pages)
• Link Building & Site Architecture
• Landing Page Optimization & A/B Testing
• Conversion Funnel Management
• AI-driven Search & GEO Concepts