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We are looking for a results\-driven SEO & SEM Specialist with 5+ years of experience to drive organic growth and maximize paid campaign ROI. This role will be instrumental in enhancing search visibility, increasing website traffic, and generating quality leads through well\-planned, data\-driven strategies.
Develop and execute comprehensive SEO strategies (on\-page, off\-page, and technical SEO)
Conduct keyword research and optimize website content and landing pages
Implement link\-building and content optimization strategies
Manage and optimize PPC campaigns across Google Ads and Bing
Monitor campaign performance, conduct A/B testing, and improve conversion rates
Track website analytics and generate performance reports
Collaborate with marketing and development teams to implement SEO best practices
Stay updated with the latest search engine algorithms and industry trends
5+ years of hands\-on SEO/SEM and PPC campaign management experience
Strong expertise in:
Google Ads
Bing Ads
Google Analytics
SEMrush
Keyword research tools
Solid understanding of performance marketing and conversion optimization
Working knowledge of HTML, CSS, and website architecture
Strong analytical and problem\-solving skills
Excellent communication and stakeholder management skills
Bachelorâs degree in Marketing, IT, or related field