SEO & Social Media Marketing Executive

Role Summary

We are looking for a Junior SEO & SMM Executive to support our digital marketing initiatives by managing SEO activities and Meta Business Ads campaigns. This role focuses on executing SEO strategies, improving website visibility, and supporting social media advertising efforts.

Success in this position means consistent improvement in search rankings, website traffic growth, and effective execution of Meta ad campaigns. This role contributes to the organization’s digital marketing efforts by supporting marketing and content teams in strengthening online presence.

Responsibilities

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  Execute on-page SEO activities such as meta tags, keyword optimization, and content updates

  
  


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  Support off-page SEO activities, including backlink building and directory submissions

  
  


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  Conduct basic keyword research and competitor analysis

  
  


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  Assist in managing Meta Business Ads (Facebook and Instagram campaigns)

  
  


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  Monitor campaign performance and share optimization recommendations

  
  


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  Track website traffic and performance using analytics tools

  
  


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  Support website content optimization based on SEO best practices

  
  


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  Identify and report technical SEO issues, such as broken links or indexing errors

  
  


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  Coordinate with content and design teams for campaign and SEO execution

  
  


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  Stay updated with SEO and digital marketing trends

  
  

Qualifications

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  3–6 years of experience in SEO, SMM, or digital marketing roles

  
  


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  Must have hands-on experience in Search Engine Optimization (SEO)

  
  


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  Must have experience managing Meta Business Ads (Facebook & Instagram Ads)

  
  


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  Understanding of on-page and off-page SEO techniques

  
  


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  Familiarity with keyword research tools and SEO practices

  
  


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  Basic knowledge of Google Analytics and Google Search Console

  
  


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  Basic understanding of website CMS platforms (WordPress preferred)

  
  


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  Good analytical and problem-solving skills

  
  


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  Good verbal and written communication skills