SEO Executive

Job Brief:

• At least 2-3-year experience in Search Engine Optimisation (SEO)

• Using web tools to track site traffic, rankings, and ultimately sales.

• Experience with On-Page and Off-Page Organic SEO Techniques - Page Optimisation, link building, listings, keyword analysis, competitor analysis, Content Optimisation, interlink structure design.

• Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted.

• Continually monitoring organic search rankings to increase traffic and sales.

• Must be aware of the Google recent updates

• Assisting in layout of web pages when required.

• Ability to find the new database for off-page submission.

• Creating and reviewing regular sales reports for various online sites and promotions.

• Analysing website strategies and translating qualitative or anecdotal data into recommendations and tactics for revising the strategies.

• Researching and resolving HTML code and content, link architecture and navigation issues.

• Proficiency in MS Excel, PowerPoint, and Word

• Researching keywords using Google, Overture, WordTracker and internal tools.

• Excellent verbal and written communication skills. Experience with website analysis using a variety of analytics tools including Google Analytics

• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)

• Experience working with CMS and building/administering content in CMS environments

• Ability to manage details, overall flexibility and efficient work habits

• Educational Qualification: Any Graduate (B.Tech or MBA Preferable)

Responsibilities:

• Site Analysis - Complete technical report of the website. The report includes on-page and off-page factors of the website.

• Perform keyword research to optimise existing content and uncover new opportunities

• Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence and proximity

• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

• On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimisation, Content Optimisation, Sitemap (HTML XML), HTML Validation as per w3.org standards. etc.

• Off-page knowledge and proficiency.

• Submit website to premium Directories

• Create high quality backlinks using ethical SEO techniques. Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, Relationship-based Link Building, .EDU AND .GOV Link Building, Broken Link Building)

• Other Skills: link building, keyword research, Google search console, Google Analytics, Website analysis tools.

• Developing SEO based contents like Blogs, Guest Blogs and PRs

• Easy familiarity with various tools like: Moz, Ahrefs , Google Analytics, Google Tag Manager.

• Ability to identify SEO problems or inhibiting factors, diagnoses the root cause, and devises effective interventions.

• Sitemap building and submission

• Original Material and Content

• Make the architecture search friendly

• Ability to track and monitor results for web-traffic.

• The candidate should be responsible to handle the assigned tasks and can work independently