SEO Executive (Freelancer)

Overview

Key Responsibilities

• Conduct keyword research and analysis to guide content optimization
• Optimize website content, meta tags, and on-page elements for maximum visibility
• Implement link building strategies to enhance the website's authority
• Monitor and report on organic search performance using Google Analytics and other tools
• Stay updated on SEO best practices and algorithm changes
• Collaborate with content creators to ensure SEO best practices are followed
• Identify and fix technical SEO issues on the website
• Create and optimize landing pages for search engine marketing campaigns
• Conduct competitor analysis to identify opportunities and threats
• Participate in the development of SEO strategies and goals
• Track, analyze, and report on SEO performance metrics

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field, or equivalent work experience
• Proven experience as an SEO Executive or similar role
• Hands-on experience with SEO tools such as Google Analytics, SEMrush, and Moz
• Understanding of search engine algorithms and ranking methods
• Excellent knowledge of on-page and off-page SEO techniques
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Good understanding of content management systems and HTML
• Experience with A/B and multivariate experiments
• Excellent communication and interpersonal skills
• Up-to-date with the latest trends and best practices in SEO and SEM