SEO Strategy & Vision
• Develop and own the multi-year SEO roadmap aligned with business goals.
• Set measurable OKRs for organic search; track and report performance to leadership.
• Stay ahead of algorithm changes, industry trends, and competitive landscape shifts.
• Define the right mix of technical SEO, content SEO, and link-building initiatives.
Technical SEO
• Lead technical audits and prioritise fixes — crawlability, indexation, Core Web Vitals, site architecture,
structured data.
• Partner with Engineering to ensure SEO requirements are built into product and platform roadmaps.
• Drive implementation of schema markup, hreflang, canonicals, and other technical elements.
• Own SEO tooling stack selection and integration (Screaming Frog, Ahrefs, SEMrush, GSC, etc.).
Content & On-Page SEO
• Collaborate with the Content team to build topical authority through strategic content clusters.
• Own keyword research frameworks, content briefs, and on-page optimisation guidelines.
• Identify content gaps and opportunities through competitive and SERP analysis.
• Guide writers and editors on SEO best practices without compromising content quality.
Off-Page SEO & Authority Building
• Design and oversee a white-hat link acquisition strategy.
• Build relationships with publishers, partners, and digital PR teams.
• Monitor and maintain domain authority; manage disavow processes when necessary.
Analytics & Reporting
• Define SEO KPIs — organic sessions, rankings, CTR, crawl health, share of voice.
• Build and maintain dashboards in Looker Studio / GA4 / Search Console.
• Provide regular performance updates and actionable insights to stakeholders.
• Conduct SEO impact attribution and incrementality analysis.
Team & Stakeholder Management
• Build, mentor, and manage a high-performing SEO team (in-house and agency).
• Evangelise SEO across the organisation — train cross-functional partners.
• Manage SEO agency and freelancer relationships, budgets, and deliverables.
Requirements
Must-Have
• 7–10 years of hands-on SEO experience, with at least 2 years in a leadership or managerial role.
• Proven track record of driving significant organic growth for a mid-to-large-scale website (100K+
monthly sessions).
• Deep expertise in technical SEO, on-page SEO, and link building.
• Strong command of SEO tools: Google Search Console, GA4, SEMrush / Ahrefs / Moz, Screaming Frog,
Lumar / DeepCrawl.
• Experience working directly with Engineering teams; able to communicate technical requirements
clearly.
• Data-driven mindset — comfortable with Excel, Google Sheets, and BI tools (Looker Studio, Tableau,
or equivalent).
• Excellent communication skills; able to present complex data to non-technical stakeholders.
• Up-to-date knowledge of Google's ranking systems, Search Generative Experience (SGE / AI
Overviews), and E-E-A-T principles.
Good to Have
• Experience with enterprise CMS platforms (WordPress VIP, Contentful, custom builds).
• Familiarity with Python or JavaScript for SEO automation and log-file analysis.
• Background in e-commerce, SaaS, or marketplace SEO.
• Experience with international / multilingual SEO and hreflang implementations.
• Knowledge of Paid Search (Google Ads) and how it interplays with organic strategy.
• Prior experience setting up and scaling an in-house SEO function from scratch.
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