SEO Lead

About Us:

Atlas Systems Inc. is a Software Solutions company headquartered in East Brunswick, NJ. Incorporated in 2003, Atlas provides comprehensive range of solutions in the area of GRC, Technology, Procurement, Healthcare Provider and Oracle to customers across the globe. Combining our unparalleled experience of over a decade in the software industry and global reach, we have grown with extensive capabilities across industry verticals.

For more information, please visit our website
https://www.atlassystems.com/

Title: SEO Lead — Atlas Systems

Location: Chennai

https://atlas.bamboohr.com/careers/516

Role Overview

Atlas Systems is looking for a seasoned SEO Lead to own and scale our organic search presence. In this role, you will define the SEO vision, lead execution across technical, content, and off-page channels, and work cross-functionally to ensure search is a primary driver of pipeline and brand visibility. You will collaborate closely with content, product marketing, and engineering to build a sustainable, high-performing organic growth engine.

Key Responsibilities

1. SEO Strategy & Leadership

• Own the end-to-end SEO roadmap, setting priorities and KPIs aligned with Atlas Systems' growth objectives.


• Partner with demand generation, content, and product marketing leaders to align organic search with broader go-to-market strategy.

2. Technical SEO

• Lead regular technical audits covering crawlability, indexation, Core Web Vitals, site architecture, structured data, and mobile performance.


• Work directly with engineering and web development teams to implement technical fixes and improvements at scale.


• Establish and govern SEO standards and best practices for all website development and CMS workflows.

3. Content Strategy & Optimization

• Define keyword strategy and content briefs that map to target ICPs and buyer journey stages.


• Collaborate with content and editorial teams to optimize existing pages and greenlight new content investments.


• Build and maintain a topical authority framework to ensure Atlas Systems is the definitive resource in its core subject areas.

4. Link Building & Off-Page Authority

• Design and execute scalable link acquisition campaigns including digital PR, partnerships, and editorial outreach.


• Monitor and manage the backlink profile, identifying risks and opportunities to strengthen domain authority.

5. Performance Analysis & Reporting

• Own SEO reporting for executive and cross-functional stakeholders, translating data into clear narratives and actionable recommendations.


• Track and analyze organic traffic, rankings, CTR, conversions, and revenue attribution using GA4, Google Search Console, and third-party tools.


• Build dashboards and reporting frameworks that provide real-time visibility into SEO performance.

6. Competitor & Market Intelligence

• Conduct ongoing competitor research to surface content gaps, backlink opportunities, and ranking threats.


• Monitor industry trends and algorithm updates, proactively adapting strategy to maintain and grow search presence.

7. AI & Tooling Integration

• Champion the use of AI tools and automation to increase the efficiency and scale of SEO operations.


• Evaluate and manage the SEO tool stack, ensuring the team has the resources needed to execute effectively.

8. Asset & Campaign Development

• Oversee the creation and distribution of high-value organic assets such as tools, research reports, calculators, and guides.


• Drive programmatic and scaled content initiatives that compound organic visibility over time.

Qualifications

• 5+ years of experience in SEO, with at least 1–2 years in a lead or senior individual contributor capacity.


• Proven track record of growing organic traffic and contributing measurably to pipeline and revenue.


• Deep expertise in technical SEO, on-page optimization, content strategy, and link building.


• Proficiency with core SEO tools including GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalents.


• Strong analytical skills with the ability to synthesize complex data into clear strategic recommendations.


• Experience working cross-functionally with content, design, and engineering teams.

Preferred

• Experience in B2B technology, SaaS, or IT services.


• Familiarity with AI-assisted SEO workflows and content production.


• Working knowledge of HTML, CSS, and JavaScript as it relates to SEO implementation.


• Experience with multi-regional SEO.


• Background in demand generation or revenue marketing alignment.