SEO specialist

Job Description: SEO Specialist

Role: SEO Specialist

Location: Noida (Hybrid)

Shift: UK

Role Overview

We are hiring an experienced SEO Specialist / SEO Manager
(5 to 8 years) who can drive consistent organic growth through a strong mix
of technical SEO, on -page optimization, content strategy, and performance
analysis. This role requires someone who thinks in systems, spots patterns
in data, and turns insights into ranking wins and qualified pipeline.

Key Responsibilities

SEO Strategy and Execution

• Own
  and execute the SEO roadmap to grow organic traffic, rankings, and
  conversions.
  
• Conduct keyword research and opportunity mapping aligned to business goals,
  ICP, and intent.
  
• Build
  content SEO plans: topic clusters, pillar pages, internal linking
  strategy, and content briefs for writers.
  
• Optimize
  existing content through content refreshes, pruning, and consolidation to improve performance.
  

Technical SEO

• Perform
  and lead technical SEO audits: crawlability, indexing, site
  architecture, Core Web Vitals, structured data, redirects,
  canonicalization, sitemap/robots, duplicate content, pagination, and
  broken links.
  
• Partner
  with developers to implement fixes and ensure SEO best practices in
  releases.
  
• Monitor
  site health using tools like Google Search Console, GA4, Screaming
  Frog, Ahrefs/SEMrush, etc.
  
• ASO
  (App Store Optimization) exposure is a plus: keyword optimization for
  app listings, conversion optimization (screenshots/video), ratings/reviews
  strategy, and performance tracking.
  

On -Page and Content Optimization

• Optimize
  metadata, headings, schema, URL structure, image SEO, and internal links.
  
• Ensure
  content meets E -E -A -T expectations and is aligned to search intent
  and SERP patterns.
  
• Support
  landing page SEO improvements for higher organic conversion.
  

Off -Page SEO and Authority Building

• Manage
  ethical link -building and digital PR initiatives (guest posts,
  outreach, partnerships, brand mentions).
  
• Track
  backlink health, disavow risks where needed, and maintain a clean link
  profile.
  

Reporting and Analytics

• Track
  and report on SEO KPIs: traffic, rankings, CTR, conversions, assisted
  conversions, crawl/index status, and content performance.
  
• Build
  SEO dashboards and present insights to stakeholders with clear action
  plans.
  
• Run
  experiments (A/B where possible), document learnings, and scale what
  works.
  

Requirements

Required Skills and Qualifications

• 5
  to 8 years of hands -on experience in SEO (B2B, SaaS, IT services, or
  agency experience preferred).
  
• Strong
  understanding of technical SEO, including audits and working with
  dev teams.
  
• Proven
  ability to improve rankings and grow organic traffic + conversions (not just vanity keywords).
  
• Expertise
  in keyword research, competitor analysis, on -page SEO, and content
  planning.
  
• Strong
  working knowledge of:
  
• Google
  Search Console, GA4
  
• SEO
  suites: Ahrefs / SEMrush
  
• Crawling
  tools: Screaming Frog / Sitebulb
  
• Reporting:
  Looker Studio / Excel
  
• Comfortable
  with data, attribution thinking, and communicating impact clearly.