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SEO specialist

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Job Description - SEO specialist

Job Description: SEO Specialist

Role: SEO Specialist

Location: Noida (Hybrid)

Shift: UK

Role Overview

We are hiring an experienced SEO Specialist / SEO Manager
(5 to 8 years)
who can drive consistent organic growth through a strong mix
of technical SEO, on -page optimization, content strategy, and performance
analysis
. This role requires someone who thinks in systems, spots patterns
in data, and turns insights into ranking wins and qualified pipeline.


Key Responsibilities

SEO Strategy and Execution

  • Own
    and execute the SEO roadmap to grow organic traffic, rankings, and
    conversions.
  • Conduct keyword research and opportunity mapping aligned to business goals,
    ICP, and intent.
  • Build
    content SEO plans: topic clusters, pillar pages, internal linking
    strategy
    , and content briefs for writers.
  • Optimize
    existing content through content refreshes, pruning, and consolidation to improve performance.

Technical SEO

  • Perform
    and lead technical SEO audits: crawlability, indexing, site
    architecture, Core Web Vitals, structured data, redirects,
    canonicalization, sitemap/robots, duplicate content, pagination, and
    broken links.
  • Partner
    with developers to implement fixes and ensure SEO best practices in
    releases.
  • Monitor
    site health using tools like Google Search Console, GA4, Screaming
    Frog, Ahrefs/SEMrush
    , etc.
  • ASO
    (App Store Optimization) exposure
    is a plus: keyword optimization for
    app listings, conversion optimization (screenshots/video), ratings/reviews
    strategy, and performance tracking.

On -Page and Content Optimization

  • Optimize
    metadata, headings, schema, URL structure, image SEO, and internal links.
  • Ensure
    content meets E -E -A -T expectations and is aligned to search intent
    and SERP patterns.
  • Support
    landing page SEO improvements for higher organic conversion.

Off -Page SEO and Authority Building

  • Manage
    ethical link -building and digital PR initiatives (guest posts,
    outreach, partnerships, brand mentions).
  • Track
    backlink health, disavow risks where needed, and maintain a clean link
    profile.

Reporting and Analytics

  • Track
    and report on SEO KPIs: traffic, rankings, CTR, conversions, assisted
    conversions, crawl/index status
    , and content performance.
  • Build
    SEO dashboards and present insights to stakeholders with clear action
    plans.
  • Run
    experiments (A/B where possible), document learnings, and scale what
    works.


Requirements

Required Skills and Qualifications

  • 5
    to 8 years
    of hands -on experience in SEO (B2B, SaaS, IT services, or
    agency experience preferred).
  • Strong
    understanding of technical SEO, including audits and working with
    dev teams.
  • Proven
    ability to improve rankings and grow organic traffic + conversions (not just vanity keywords).
  • Expertise
    in keyword research, competitor analysis, on -page SEO, and content
    planning
    .
  • Strong
    working knowledge of:
    • Google
      Search Console, GA4

    • SEO
      suites: Ahrefs / SEMrush
    • Crawling
      tools: Screaming Frog / Sitebulb
    • Reporting:
      Looker Studio / Excel
  • Comfortable
    with data, attribution thinking, and communicating impact clearly.


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