SEO Specialist

What You’ll Do

• Conduct a comprehensive SEO audit of edwisely.com covering technical health, page speed, mobile performance, and current keyword rankings
• Optimize the homepage for core ILI-focused keywords such as “Intelligent Learning Infrastructure,” “Beyond LMS,” and “LMS alternative India”
• Develop or enhance 3 key pillar pages: What is ILI, ILI vs LMS, Beyond LMS: What Comes Next
• Perform keyword research to identify 20–30 high-impact search terms targeting engineering college decision-makers
• Execute on-page SEO across priority pages, including title tags, meta descriptions, header structure, internal linking, and image alt text
• Set up and configure Google Search Console and GA4, including sitemap submission and resolving crawl issues
• Build 3–5 high-quality backlinks per month through credible platforms (e.g., education publications, Quora, LinkedIn)
• Track and report monthly on keyword rankings, organic traffic growth, page performance, and actionable insights

Skills & Experience

• 2+ years of hands-on SEO experience, preferably in B2B SaaS or edtech
• Proficiency with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, or Ubersuggest
• Strong experience in creating or guiding SEO-optimized long-form content
• Solid understanding of technical SEO, including Core Web Vitals, site architecture, and schema markup
• Ability to collaborate with non-technical teams and drive implementation, not just provide recommendations

Nice to Have

• Experience in edtech, higher education, or the Indian B2B market
• Familiarity with Webflow or WordPress for on-page implementation
• Understanding of content marketing frameworks like the pillar-cluster model

What We’re NOT Looking For

• Tool-based audits without actionable execution
• Black-hat or aggressive link-building practices
• Agencies with diluted ownership or junior-only execution
• Candidates requiring guidance on SEO fundamentals or core tools