SEO Specialist

Company : Itprofound Inc.

Job Description - SEO Specialist

We are seeking a skilled and experienced SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a deep understanding of SEO best practices, a passion for data analysis, and a track record of improving website visibility and traffic. You will be responsible for developing and implementing SEO strategies, conducting keyword research, optimizing website content, and analyzing performance metrics.

Develop and Implement SEO Strategies:Conduct thorough keyword research and analysis to identify target keywords. Create and execute on -page and off -page SEO strategies to improve website rankings. Optimize website content, including meta tags, headings, URLs, and images, for search engines. Implement technical SEO improvements, such as site speed optimization, mobile responsiveness, and crawlability.
Content Optimization:Collaborate with content creators to ensure SEO best practices are integrated into the content creation process.
Optimize existing content for SEO, including updating old content and conducting content audits.
Develop and implement a link -building strategy to enhance domain authority.
Performance Analysis and Reporting:Monitor and analyze website performance using SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush).Track, report, and analyze website analytics and PPC initiatives and campaigns.Provide regular performance reports and actionable insights to stakeholders. keep up -to -date with the latest SEO trends, algorithm updates, and industry best practices. Attend training, workshops, and conferences to continue professional development.

Requirements

Proven experience as an SEO Specialist or similar role.

Strong understanding of search engine algorithms and ranking methods.

Experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).

Proficiency in HTML, CSS, and JavaScript is a plus.

Strong analytical and problem -solving skills.

Excellent communication and collaboration skills.

Ability to work independently and manage multiple projects simultaneously.

Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

Company wide holidays and vacations based on the origin.
Opportunity to work with Multi Language people and Multi Nation Teams.
Chance to enhance the career options within the company in a variety of vertices.
Exploration chances to various business units.

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