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SEO Specialist

salary Salary :

₹3 - 5 hourly

icon briefcase Job Type : Full Time

Number of Applicants

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000+

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Job Description - SEO Specialist

Posting Title: SEO Specialist 
Industry: Marketing 
Salary: ₹3 - 5 L 
Work Experience: 1 -3 years 


Summary 
We are seeking a detail -oriented and results -driven SEO Specialist to join our dynamic marketing team. In this role, you will play a pivotal part in enhancing our brand’s online visibility, driving organic traffic, and optimizing digital performance across key platforms. You will be responsible for developing and executing data -backed SEO strategies that align with broader marketing goals, ensuring our content ranks effectively on SERPs and supports the full customer lifecycle. This position demands a strong command of on -page and off -page SEO techniques, including keyword research, content optimization, backlink acquisition, and performance tracking. The ideal candidate will combine technical expertise with creative content writing skills to craft compelling, search -friendly narratives that convert. You will collaborate closely with content, advertising, and marketing automation teams to refine campaigns, improve website visibility, and strengthen the marketing funnel. This is a unique opportunity to shape the digital presence of a growing brand while leveraging cutting -edge tools and analytics to deliver measurable ROI.



Responsibilities 
  • Develop and implement comprehensive SEO strategies to improve organic search rankings and website visibility. 
  • Conduct in -depth keyword research and competitive analysis to identify high -impact opportunities. 
  • Optimize on -page elements including meta tags, headers, URL structures, and internal linking for improved SERP performance. 
  • Create, edit, and publish high -quality, SEO -optimized content such as blog posts, landing pages, and product descriptions. 
  • Build and manage a strategic backlink profile through outreach, partnerships, and content promotion. 
  • Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. 
  • Collaborate with content and social media teams to align SEO goals with broader digital marketing campaigns. 
  • Track and report on KPIs including organic traffic, keyword rankings, bounce rates, and conversion rates. 
  • Identify technical SEO issues (e.g., site speed, crawl errors, mobile optimization) and work with developers to resolve them. 
  • Support marketing automation workflows by ensuring SEO -aligned content is integrated into email campaigns and customer lifecycle stages. 
  • Stay current with algorithm updates and industry best practices to maintain competitive advantage.


Requirements


  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 
  • 1–3 years of proven experience in SEO, digital marketing, or content strategy within a marketing environment. 
  • Strong proficiency in SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or Moz. 
  • Demonstrated ability to write compelling, keyword -optimized content that drives engagement and conversions. 
  • In -depth understanding of on -page and off -page SEO techniques, including technical SEO fundamentals. 
  • Experience managing SEO components within marketing funnels and customer lifecycle strategies. 
  • Familiarity with online marketing channels, including paid advertising, social media marketing, and email automation. 
  • Proven track record of improving website visibility, increasing organic traffic, and achieving higher SERP rankings. 
  • Excellent analytical and problem -solving skills with the ability to interpret data and drive actionable insights. 
  • Strong project management skills and ability to prioritize tasks in a fast -paced environment. 
  • Ability to work independently and collaboratively across cross -functional teams. 


Benefits

  • Competitive salary based on experience
  • Performance -based bonuses and incentives 
  • Flexible work hours and remote work options 
  • Comprehensive health and wellness benefits 
  • Professional development opportunities and training programs 
  • Access to industry -leading SEO and analytics tools 
  • Collaborative, growth -oriented work environment 
  • Career advancement opportunities within the marketing department




Original job SEO Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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