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SEO Specialist

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Job Description - SEO Specialist

  • Develop and implement comprehensive SEO strategies to improve organic search rankings and website performance.
  • Conduct in -depth keyword research, competitor analysis, and market research to identify growth opportunities.
  • Perform on -page SEO optimization, including meta titles, meta descriptions, header tags, internal linking, image optimization, and content recommendations.
  • Execute off -page SEO activities, including link -building campaigns, backlink analysis, and authority -building initiatives.
  • Conduct regular technical SEO audits and resolve issues related to indexing, crawlability, site speed, structured data, and website architecture.
  • Monitor website performance using tools such as Google Analytics, Google Search Console, SEMrush, Refresh, and other SEO platforms.
  • Optimize websites for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Overview visibility.
  • Analyze content performance and provide recommendations to improve search visibility and user engagement.
  • Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented across all digital assets.
  • Monitor search engine algorithm updates and industry trends, ensuring SEO strategies remain compliant and effective.
  • Prepare and present regular SEO performance reports, including rankings, traffic, conversions, and optimization recommendations.
  • Ensure website structure and HTML elements, including H -tags, schema markup, and metadata, are optimized for search engines.
  • Identify and implement opportunities to improve website authority, user experience, and organic lead generation.


  • Requirements

  • Bachelor's Degree in Marketing, Digital Marketing, Computer Science, Information Technology, or a related field.
  • Minimum 3–5 years of hands -on experience in Search Engine Optimization (SEO).
  • Strong knowledge of on -page, off -page, and technical SEO.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Refresh, Screaming Frog, Moz, or similar platforms.
  • Experience with keyword research, competitor analysis, backlink analysis, and content optimization.
  • Understanding of HTML, CSS basics, website structure, and SEO -friendly coding practices.
  • Experience in title tag optimization, meta description writing, schema markup, and structured data implementation.
  • Familiarity with Google algorithm updates, including Penguin, Panda, Core Updates, and AI -driven search developments.
  • Knowledge of AEO, GEO, AI Overview Optimization, and emerging search technologies.


  • Original job SEO Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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