Job Description - SEO - Specialist

SEO Strategy & Planning 
• Develop and execute comprehensive SEO strategies to improve organic traffic and search rankings. •
- Conduct competitor analysis and identify growth opportunities.
- Create SEO roadmaps aligned with business objectives.

On -Page SEO
- Optimize website pages, blogs, product pages and landing pages.
- Manage meta titles, descriptions, schema markup, and internal linking.
- Perform keyword research and content optimization

Technical SEO

- Conduct technical audits and resolve SEO issues.
- Improve website speed, crawlability, indexing, and Core Web Vitals.
- Manage XML sitemaps, robots.txt, redirects, and canonicalization.
- Work closely with developers to implement SEO recommendations.

Content & Link Building

- Collaborate with content teams to create SEO -friendly content.
- Identify backlink opportunities and execute link -building campaigns.
- Monitor website authority and backlink health




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