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SEO Specialist

Job Description - SEO Specialist

Company Profile


About the Company
We are a fast-growing SaaS-based CRM company focused on helping businesses streamline their sales, customer engagement, and relationship management processes. Our product is designed to support scalability, improve productivity, and drive measurable business outcomes for our clients.


We believe in innovation, data-driven decision-making, and continuous improvement. As part of our growth journey, we are strengthening our digital presence and are looking to onboard a dedicated SEO Specialist who can drive organic growth and improve our search visibility.


Job Description: SEO Specialist


Job Title: SEO Specialist
Department: Marketing / Growth
Location: Bangalore (or as applicable)
Employment Type: Full-time


Role Overview


We are looking for a results-driven SEO Specialist to manage end-to-end SEO activities for our product website. The ideal candidate will be responsible for improving organic rankings, increasing website traffic, and contributing to long-term lead generation through effective SEO strategies.


Key Responsibilities


On-Page SEO




  • Conduct keyword research aligned with business and product goals




  • Optimize website content, landing pages, meta tags, headings, and internal linking




  • Collaborate with content and marketing teams to optimize blogs and product pages




Technical SEO




  • Identify and fix technical issues related to crawlability, indexing, page speed, and mobile optimization




  • Monitor website health using tools like Google Search Console and Analytics




  • Ensure SEO best practices are followed during website updates or new feature launches




Off-Page SEO




  • Plan and execute link-building strategies to improve domain authority




  • Handle outreach, guest posting, and backlink analysis




  • Monitor and disavow toxic backlinks if required




Performance Tracking & Reporting




  • Track keyword rankings, organic traffic, and conversions




  • Prepare regular SEO performance reports and insights




  • Continuously optimize strategies based on data and trends




Required Skills & Qualifications




  • 2–4 years of hands-on experience in SEO




  • Strong understanding of on-page, off-page, and technical SEO




  • Experience working on product-based or SaaS websites is preferred




  • Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.




  • Basic understanding of HTML, website structure, and CMS platforms




  • Ability to work independently and take ownership of SEO performance




Good to Have




  • Experience in B2B or SaaS SEO




  • Knowledge of content marketing and conversion optimization




  • Exposure to CRM, SaaS, or tech-driven products




What We Offer




  • Opportunity to work on a scalable SaaS product




  • High ownership and visibility of work impact




  • Collaborative and growth-oriented work culture




  • Competitive compensation based on experience



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