SFMC to Braze Marketing Automation Engineer

• Help design, build and continuously improve the clients online platform.
  


• Research, suggest and implement new technology solutions following best practices/standards.
  


• Take responsibility for the resiliency and availability of different products.
  


• Be a productive member of the team.
  

Requirements

• 4+ years in Marketing Automation, Martech, CRM Operations, or related development.
  


• Experienced Braze Marketing Automation Engineer to build, maintain, and optimize multi-channel marketing campaigns and customer journeys across email, SMS, push, and in-app channels.
  


• Develop Braze Canvases, Campaigns, Segments, Liquid personalization, Connected Content, Catalogs, and API-triggered messaging.
  


• Build event-driven campaigns using customer attributes, custom events, segmentation, and audience data.
  


• Develop responsive email templates using HTML/CSS and Liquid.
  


• Collaborate with Marketing, Product, Analytics, Data, and Engineering teams to deliver scalable solutions.
  


• Support SFMC-to-Braze migration/re-platforming, including journeys, automations, data extensions, and personalization.
  


• Troubleshoot campaign logic, data quality, rendering, API, and messaging issues.
  


• Support deliverability, consent, suppression, preference management, and compliance requirements.
  


• Establish QA standards, documentation, reusable components, naming conventions, and release processes.
  


• Hands-on experience with Braze or similar customer engagement platforms.
  


• Strong knowledge of Braze Canvas, Campaigns, Segments, Liquid, Custom Events, Attributes, Subscription Groups, and API-triggered messaging.
  


• Strong HTML/CSS, responsive email development, personalization, and rendering QA skills.
  


• Experience with multi-channel marketing: Email, SMS, Push, and In-App.
  


• Understanding of APIs, webhooks, data flows, audience synchronization, segmentation, consent, and preference management.
  


• Strong troubleshooting and stakeholder collaboration skills.
  


• Salesforce Marketing Cloud (SFMC) – Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript, SQL.
  


• Experience with SFMC-to-Braze migration.
  


• Knowledge of CDPs, Snowflake/BigQuery/Redshift, Braze Currents, REST APIs, reverse ETL, or real-time event streaming.
  


• Basic JavaScript/SDK event instrumentation experience.
  
  
  

Benefits

• A challenging, innovating environment.
  


• Opportunities for learning where needed.