Shopify and Retention Marketing Executive

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Mumbai

JobType: full-time

We are looking for a dynamic Shopify and Retention Marketing Executive to manage and optimize our eCommerce store while driving customer retention through impactful marketing initiatives. This role combines hands-on Shopify management, conversion rate optimization (CRO), and data-driven retention marketing to enhance user experience and boost repeat purchases.

Shopify Management & CRO

• Manage and update the online store with new products, offers, and content.
• Optimize product pages, checkout flows, and site UX to increase conversion rates.
• Plan and execute A/B tests, analyze performance, and implement CRO strategies to improve add-to-cart and purchase metrics.
• Collaborate with design and development teams to troubleshoot issues and enhance the shopping experience.

Retention Marketing

• Plan and execute email, WhatsApp, and CRM campaigns to drive customer engagement and repeat purchases.
• Set up and manage automation workflows, including welcome sequences, abandoned cart recovery, post-purchase communication, and win-back campaigns.
• Segment the customer base to deliver personalized, high-performing campaigns.
• Work closely with the content and design teams to ensure campaigns are on-brand, engaging, and results-driven.

Data & Insights

• Monitor Shopify, Google Analytics, and CRM dashboards to track performance and identify growth opportunities.
• Prepare and share reports to optimize retention, repeat purchase rate, and customer lifetime value.
• Experiment with new strategies and tools to enhance customer engagement and loyalty.

Required Skills:

• Shopify / Shopify Plus
• WooCommerce (preferred)
• Klaviyo / Mailchimp
• Email & CRM Marketing
• Conversion Rate Optimization (CRO)
• eCommerce Strategy & Analytics
• Google Analytics