Social media & Digital Marketing

We are looking for a creative and results-driven Social Media & Digital MarketingStrategist who can take complete ownership of our digital presence and brand growth. This role requires a strong balance of strategy, aesthetics, content direction, and performance understanding. The ideal candidate should have a strong visual sense, deep understanding of content Trends, and the ability to lead and manage a creative team including designers, video editors, and content creators.

Key Responsibilities

• Develop and execute social media and digital marketing strategies aligned with business goals.


• Drive brand growth across platforms such as Instagram, LinkedIn, YouTube, and emerging channels.


• Translate business objectives into impactful campaigns and content plans.


• Lead content planning with a focus on reels, videos, trend-based content, and storytelling.


• Create direction for scripts, captions, hooks, and campaign messaging.


• Ensure strong visual aesthetics and brand consistency across all platforms.


• Execute and manage Meta Ads (Facebook & Instagram) campaigns.


• Monitor campaign performance and recommend improvements based on insights.


• Analyze social media insights and campaign performance metrics.


• Optimize social media profiles for better discoverability and engagement.


• Lead and manage a creative team of 5–6 members including designers, video editors, and content creators.


• Coordinate with internal teams for smooth execution of campaigns and launches.


• Oversee community engagement and maintain an active and loyal audience.

Who You Are

• 3–5+ years of experience in social media and digital marketing.


• Strong understanding of social media trends, algorithms, and content strategy.


• Working knowledge of Meta Ads and analytics tools.


• Excellent aesthetics and visual storytelling sense.


• Experience writing scripts, captions, and campaign concepts.


• Strong leadership and execution capabilities.


• Ability to manage and mentor a creative team.


• Experience in wellness, lifestyle, beauty, or D2C brands is a strong plus.