Department: Marketing
Experience: 1-2 years
Employment Type: Full-time
Location: Bhandup West, Mumbai
Work Mode: Work from Office
About CyberFrat
CyberFrat is where real-world cybersecurity learning meets technical depth and context. Through
community, practical learning, and industry exposure, we help professionals build the judgment, skills,
and confidence they need to handle real security challenges.
About the Role
We are looking for a creative and data-driven Social Media & Digital Marketing professional to build
CyberFrat’s digital presence, grow its online community and generate qualified leads through organic
marketing campaigns.
Key Responsibilities
Social Media & Content
• Manage CyberFrat’s presence across LinkedIn, Instagram, Facebook, YouTube and other relevant
platforms.
• Plan and execute monthly content calendars covering posts, carousels, reels, videos, stories and
campaigns.
• Create engaging content around cybersecurity, AI, technology, trainings, certifications and
community initiatives.
• Identify industry trends and convert them into relevant content and campaigns.
CYBERFRAT PVT. LTD.
F203, Eastern Business District, LBS Road, Bhandup West, Mumbai,
Maharashtra -400078
Organic Lead Generation
• Plan and execute organic lead-generation campaigns for trainings, certifications, memberships,
webinars and events.
• Generate qualified leads through social media, SEO, content marketing, email marketing,
webinars and community engagement.
• Develop campaigns with clear target audiences, messaging, CTAs and lead-generation objectives.
• Work closely with the sales team to track lead quality, follow-ups and conversions.
• Continuously optimize organic campaigns based on lead and conversion performance.
Digital Marketing & Analytics
• Support SEO, website content, email marketing and other digital initiatives.
• Track reach, engagement, website traffic, leads and conversions.
• Analyze campaign performance and identify opportunities to improve organic lead generation.
• Coordinate with design, video, sales and other internal teams for campaign execution.
Required Skills
• 2–5 years of experience in social media and digital marketing.
• Strong understanding of organic lead generation and digital campaigns.
• Good content creation, copywriting and social media skills.
• Understanding of SEO, email marketing and digital analytics.
• Ability to understand and work with marketing KPIs.
• Strong communication, creativity and execution skills.
Key KPIs
• Qualified leads generated through organic campaigns
• Organic lead-to-sale conversion
• Social media reach and engagement
• Organic website traffic
• Campaign and content performance
• Webinar/event registrations
• Contribution of organic channels to overall marketing revenue
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