SOCIAL MEDIA & WEBSITE CONTENT MANAGER – ASIA
Industry – Manufacturing
Location- Bengaluru (Bangalore), India
Department - Marketing
Language Fluency – English (written & spoken), French is an added advantage
Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai
Reports To - Regional Marketing Manager, Asia
About the Company – Global player in Prototype Manufacturing & Low-Volume Production in
plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space
& telecommunications, robotics, medical, energy, automotive, etc.
With multiple subsidiaries, production sites, R&D centers and sales offices across Europe and
Asia, the organisation is pursuing an ambitious international growth strategy driven by digital
marketing, local market penetration and brand authority.
Job Summary – Responsible for managing and developing the organisation's digital visibility,
website content and social media presence across Asian markets. Your mission will be to increase
the company’s online visibility, generate qualified traffic and support business development
through high-value digital content adapted to Asian audiences. You will play a key role in
developing the company’s SEO strategy, website content and B2B social media communication
across Asia.
Roles & Responsibilities –
SEO Strategy & Digital Visibility
- Define and deploy a multi-country SEO strategy for Asian markets through strategic keyword research
- Improve the company’s organic visibility on search engines across Asia
- Implement net linking initiatives, including the development and execution of a backlink acquisition strategy
- Monitor SEO performance and continuously optimize content
- Identify opportunities to strengthen the company’s digital positioning in Asian markets
Website Content Management – Asia
- Publish and manage localized content on Asian versions of the company website
- Maintain a publishing rhythm of three content publications per week
- Ensure proper content structure and basic SEO optimization
- Monitor website performance and engagement metrics
Social Media Management – Asia
- Define and implement the company’s B2B social media strategy across Asian markets
- Plan and execute social media campaigns aligned with marketing and business development objectives
- Manage and develop the company’s presence on professional and regional platforms
- Create and publish engaging content to increase brand visibility, engagement and audience growth
- Build and manage a professional community across digital platforms and industry forums
- Manage and develop the company’s presence on major Asian platforms:
o WeChat & Weibo (China)
o Line (Japan)
o Naver Blog (Korea)
o TikTok Asia
Responsibilities also include:
• Planning and scheduling social media content calendars
• Adapting messaging for each country and platform
• Monitoring engagement, reach and performance metrics
• Producing social media analytics and performance reports
• Continuously optimizing content and campaigns to improve visibility and audience reach
Paid Social Campaigns
• Manage paid campaigns on regional platforms:
o WeChat Ads & Weibo Ads
o Line Ads
o Naver Ads
- Optimize campaign targeting and budgets
- Track campaign performance and ROI
Website Content Creation & Optimization
- Develop and manage the editorial content calendar
- Enrich and update static website pages (services, industries, business units, etc.)
- Write high-value articles, including technical and educational content
- Produce customer case studies and success stories
- Continuously improve SEO performance and user experience
Market Intelligence & Competitive Analysis
- Conduct technology and industry monitoring across Asian markets
- Analyze competitors’ digital strategies and positioning
- Identify opportunities for differentiation and growth
- Provide strategic recommendations to improve digital performance
Cross-Regional Coordination
- Work closely with the European marketing team
- Align regional content execution with the global marketing strategy
- Provide feedback on local market trends, user behavior and terminology
- Contribute to improving AI-assisted content workflows
Required Knowledge & Skills –
- 2–5 years of experience in digital marketing, SEO, social media management or content marketing
- Experience managing website content through a CMS (WordPress or similar platforms)
- Proven experience in SEO strategy, content optimization and digital visibility development
- Experience managing social media platforms and digital campaigns
- Familiarity with analytics and performance monitoring tools (Google Analytics, social media insights, etc.)
- Strong interest in industrial technologies, engineering or manufacturing sectors
- Ability to work effectively in an international and multicultural environment
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