Social Media Associate, Lifestyle Asia India

JOB TITLE:
Social Media Associate 

DEPARTMENT:

Digital Marketing 

REPORTS TO:

Lifestyle Asia India Social Media Manager + Regional Head of Social Media 

 

JOB SUMMARY: 

BurdaLuxury India is seeking a passionate and proactive
Social Media Associate
for
Lifestyle Asia India
who lives and breathes digital culture. If you're sharp with words, quick on trends, and have a flair for creating bold, social-first content that speaks to our audience living the good life—this one’s for you. You’ll work closely with the regional and local team to grow our presence across platforms, create content that clicks, and help define what the latest happenings, culture, and luxury mean today. 

KEY RESPONSIBILITIES: 

• Assist in day-to-day content creation across key social media platforms  

• Ideate and schedule posts under the support from Editorial, Social and Growth team 

• Write sharp, smart captions and copy that speak the Lifestyle Asia tone 

• Spot trends, scroll with purpose, and pitch ideas that cut through the noise 

• Edit Reels and short-form videos using tools like CapCut, InShot, or Mojo 

• Cover events with speed and style, from live stories to post-event recaps where needed 

• Step in front of the camera when needed, in content creation for the brand with support and prep from the Social Media Manager, Growth Manager and Editorial Team 

• Engage with our audience and keep the community buzzing 

• Assist in cover shoots and content IPs for the brand where needed 
  
   

QUALIFICATIONS: 

 

• Experience of at least 1 to 2 years in social media marketing 

• Educational background in Digital Marketing, Media, Communications or related fields 

• Passionate about Bollywood, pop culture, lifestyle, food, entertainment and modern luxury trends 

• Confident in writing UK English with flair and clarity 

• Curious, adaptable, and fast on your feet with ideas 

• Comfortable with Canva, Mojo, CapCut, or similar tools in content creation 

• A team player with strong communication and attention to detail 

• Based in Mumbai, and ready to hit the ground running is a plus 
  
   

About us  

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Thailand, India, Malaysia, Singapore, and Hong Kong. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 17 countries, employs more than 12,000 people and publishes around 600 products.