Social Media Executive

This role is for one of the Weekday's clients

Salary range: Rs 100000 - Rs 250000 (ie INR 1 - 2.5 LPA)

Min Experience

1 years

Location

Kolkata

JobType

full-time

We are looking for a creative and result-oriented Social Media Executive with 1–3 years of experience in managing and growing brand presence across digital platforms. The ideal candidate should have strong knowledge of Social Media Marketing, content planning, audience engagement, and campaign execution. This role requires someone who understands social trends, can create engaging content strategies, and is passionate about building online communities that drive brand visibility and business growth.

As a Social Media Executive, you will be responsible for managing day-to-day social media activities, creating compelling content, monitoring performance metrics, and supporting digital marketing initiatives across multiple platforms including Instagram, Facebook, LinkedIn, X, YouTube, and other emerging channels.

Key Responsibilities

• Manage and maintain the company’s social media platforms with regular and engaging content.
• Plan, create, schedule, and publish social media posts aligned with brand guidelines and marketing objectives.
• Develop and execute Social Media Marketing strategies to improve brand awareness, audience engagement, and lead generation.
• Monitor social media trends, competitor activities, and emerging digital marketing opportunities.
• Coordinate with internal teams such as marketing, design, content, and sales to ensure consistent brand communication.
• Create captions, hashtags, short-form content, and campaign ideas tailored for different platforms.
• Engage with followers, respond to comments/messages, and maintain positive customer interactions across social channels.
• Track and analyze social media performance using analytics tools and prepare regular performance reports.
• Assist in running paid social media campaigns and promotional activities to improve reach and engagement.
• Support influencer collaborations, online campaigns, contests, and brand partnerships.
• Ensure timely updates of social media calendars and campaign schedules.
• Stay updated with platform algorithm changes, content trends, and best practices in social media.

Required Skills

• Strong understanding of Social Media Marketing concepts and digital engagement strategies.
• Hands-on experience managing social media platforms for brands or organizations.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate engaging content ideas.
• Familiarity with social media scheduling and analytics tools.
• Understanding of audience behavior, online branding, and content optimization.
• Ability to manage multiple campaigns and deadlines efficiently.
• Basic knowledge of paid promotions and social media advertising is preferred.
• Good coordination and teamwork skills.
• Attention to detail and strong organizational abilities.

Preferred Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Business, or a related field.
• 1–3 years of relevant experience in social media, digital marketing, or online branding.
• Experience working with content creation, short videos, reels, or graphic coordination will be an added advantage.