Social Media - Franchise Support

1.     Work alongside the Brand
& Social Team to execute a social media strategy that aligns with our
business objectives. Implement a partner strategy for social media platforms to
drive exponential growth and significantly expand brand reach

2.     Franchise Social Media Setup
& Onboarding for Meta – Instagram and Facebook

3.     Serve as the primary point of
contact for franchise partners' social media queries, offering quick
resolutions for issues related to account access, engagement, content strategy,
and platform best practices, while providing personalized support and troubleshooting
to ensure smooth social media operations through Meta Support if necessary

4.     Set specific Goals and
objectives for Social Media KPIs and plan on achieving the same Monthon-Month

5.     Use Meltwater or experience
with social media listening tools to track partner usage, engagement, brand
reach, and the impact of franchise social media handles. Regularly report on
growth metrics, adoption trends, and identify strategies to boost engagement
for for franchise partners

6.     Develop and execute smart
practical project plans to increase franchise social media adoption and
activity levels across partner accounts

7.     Provide best practices,
training, and content ideas to enhance their online presence. Influence senior
stakeholders to drive consistency and quality in franchise social media
strategy.

8.     Design and deliver structured
training programs for franchise partners at different levels. Conduct
workshops, webinars, and one-on-one sessions to enhance social media
proficiency

9.     Collaborate with other teams,
like brand, sales and customer service to ensure brand consistency

10.  Additionally
the candidate will moonlight for Influencer Marketing and will need to Identify
Content Creators & Influencers to create high-quality content for the
companies social media presence

Requirements

• Bachelor's
  degree 
  
• 2-4 years of experience in
  Social Media Management or Project Management
  
• Understanding of Facebook,
  Instagram, Google Business Profile, and emerging social platforms.
  
• Good spoken & written
  communication skills
  
• Understanding or having used
  Social Listening Tools
  
• Strong
  project management skills 
  
• Ability to analyse
  data, generate insights, and drive engagement strategies
  

• Post Graduate Degree
  
• Proficiency
  in excel and ability to reports to measure ROI/ campaign
  
• KPIs 
  
• Proficiency
  with Google Analytics Experience in influencer collaboration and
  community-building initiatives.
  
• Knowledge
  of social media advertising and analytics tools