Social Media Lead-Digital Banking Kotak 811-Regional Sales

This is an Internal document.

Role: Head of Social Media

Functional Area: Marketing / Brand & Communications / Social Media

Role Overview

We are seeking a dynamic and strategic Head of Social Media to lead and scale our social media presence across platforms. The ideal candidate will be responsible for driving brand awareness, audience engagement, community growth, and business outcomes through innovative social media strategies. This role requires a blend of creativity, analytics, leadership, and a deep understanding of digital trends.

Key Responsibilities

 Develop and execute a comprehensive social media strategy aligned with business and brand objectives.

 Lead, mentor, and manage the social media team, content creators, and agency partners.

 Drive audience growth, engagement, and brand advocacy across platforms including LinkedIn, Instagram, X, Facebook, YouTube, and emerging channels.

 Own the social media content calendar and ensure consistent brand messaging.

 Monitor industry trends, competitor activities, and platform innovations to identify growth opportunities.

 Collaborate with Marketing, Product, PR, Design, and Business teams to launch integrated campaigns.

 Manage influencer marketing, brand collaborations, and social media partnerships.

 Track, analyze, and report on key performance metrics, providing actionable insights for continuous improvement.

 Lead social listening and online reputation management initiatives.

 Oversee social media budgets, tools, and vendor relationships.

Technical & Functional Skills

 Strong understanding of social media platforms, algorithms, and content best practices.

 Experience with social media management and analytics tools such as Sprinklr, Hootsuite, Buffer, Meltwater, or similar platforms.

This is an Internal document.

 Expertise in social media advertising, audience targeting, and performance marketing.

 Strong knowledge of content strategy, storytelling, community management, and brand communication.

 Ability to interpret data and translate insights into effective growth strategies.

 Experience managing influencer marketing and creator ecosystems.

 Understanding of SEO, digital marketing, and integrated campaign planning.

General Skills

 Excellent communication, presentation, and stakeholder management skills.

 Strong leadership and team management capabilities.

 Highly creative with a strategic and data-driven mindset.

 Exceptional relationship-building and cross-functional collaboration skills.

 Ability to thrive in a fast-paced, high-growth environment.

 Strong decision-making, problem-solving, and project management skills.

 High ownership, accountability, and execution excellence.

Education & Experience

 Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field.

 MBA / PGDM in Marketing, Digital Marketing, Mass Communication, or related discipline preferred.

 8–12 years of experience in social media marketing, digital marketing, brand management, or related roles.

 Proven track record of building and scaling successful social media programs for consumer-facing brands.

Nice to Have

 Experience in FinTech, Consumer Technology, E-commerce, Banking, or Digital-first organizations.

 Hands-on experience managing large-scale influencer networks and brand partnerships.

 Strong understanding of community building and social commerce trends.

 Exposure to startup or high-growth business environments.

This is an Internal document.

 Demonstrated success in driving measurable business outcomes through social media initiatives.

What Success Looks Like

 Increased brand awareness and share of voice.

 Growth in social media followers, engagement, and community participation.

 Improved campaign performance and marketing ROI.

 Strong brand reputation and positive audience sentiment.

 Consistent delivery of innovative and high-impact social media campaigns.