Social Media Manager

• Develop and execute comprehensive multi -platform strategies for LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
  
• Plan, schedule, and manage content calendars aligned with ongoing campaigns and brand objectives.
  
• Lead meme creation, trendjacking, and real -time content initiatives to maintain cultural relevance.
  
• Collaborate with designers, copywriters, and marketers to produce visually appealing and consistent content — including posts, reels, stories, and videos.
  
• Oversee LinkedIn presence of both company and leadership teams through strategic storytelling.
  
• Monitor and analyze key metrics such as reach, engagement, and follower growth, optimizing performance based on data insights.
  
• Manage online communities engage with followers, respond to comments/messages, and handle reputation management.
  
• Track competitor activities and identify innovative opportunities to differentiate the brand.
  
• Partner with influencers and content creators to expand social reach.
  
• Prepare and present monthly performance reports and insights to stakeholders.
  
• Coordinate with PR and influencer marketing agencies for campaign planning and performance tracking.
  
   
  

Requirements

• 3–5 years of experience in social media marketing and management (experience in fintech, BFSI, or consumer brands is a plus).
  
• Deep understanding of growth strategies for Instagram, LinkedIn, Facebook, and X (Twitter).
  
• Proven ability to create viral, trend -driven, and shareable content.
  
• Hands -on experience with social media tools such as Buffer, Hootsuite, Later, or Sprout Social.
  
• Strong storytelling, meme marketing, and short -form video creation skills.
  
• Excellent copywriting, communication, and collaboration skills.
  
• Up -to -date knowledge of platform algorithms, analytics, and trends.
  
• Ability to manage multiple brands simultaneously and deliver high -quality output within deadlines.
  

New -Age Digital Marketing Focus

• Expertise in meme marketing, trendjacking, and culture -led storytelling.
  
• Emphasis on authentic, community -driven engagement.
  
• Ability to leverage AI tools for analytics and creative enhancement.
  
• Experience experimenting with reels, YouTube Shorts, polls, AMA sessions, and interactive formats.
  
• Understanding of integrated paid + organic social media strategies
  

Nice to Have

• Prior experience in fintech or BFSI sectors.
  
• Exposure to influencer and micro -influencer collaborations.
  
• Basic knowledge of digital marketing, SEO, and performance tracking.
  
• Video editing skills for reels and short -form content.
  
• Experience coordinating or producing podcasts.
  

Benefits

• Career growth & learning opportunities
  
• Team -building & fun work culture
  
• Performance bonuses as per company policy