Social Media Manager & Video Editor

Job Title: Social Media Manager & Video Editor (Part-Time)

Overview

We're hiring a Social Media Manager & Video Editor to take ownership of content production, social media management, and paid ad performance for a growing wellness-focused brand.

This role is ideal for someone who can transform raw footage into high-performing content, manage day-to-day social media execution, and build paid advertising campaigns from the ground up. You'll work closely with a founder-led brand where content is the primary growth engine.

Role Details

• Type: Part-Time
• Working Hours: Must overlap with PST (California) business hours
• Reports To: Founder
• Rate: To be discussed
• Tools: CapCut / Adobe Premiere / Final Cut Pro, Instagram, TikTok, Meta Ads Manager, Canva or similar

Key Responsibilities

1. Video Editing & Content Production (Primary Focus)

• Edit raw video footage into polished, platform-ready content
• Produce short-form videos (Reels, TikToks) optimized for performance
• Create promotional and product-focused content
• Develop founder-led content (e.g., day-in-the-life, trends, storytelling)
• Ensure all content is on-brand, captioned, and ready for posting

2. Social Media Management

• Manage and publish content across Instagram and TikTok
• Maintain a consistent and strategic posting schedule
• Write captions, hashtags, and platform-appropriate copy
• Monitor engagement and respond to comments where needed
• Flag important interactions or insights to the founder

3. Paid Ads Management & Performance Tracking

• Set up and launch paid campaigns (Meta Ads Manager and other platforms)
• Track and analyze performance (spend, reach, clicks, conversions, revenue)
• Provide clear, actionable performance summaries
• Optimize campaigns based on data (creative, targeting, budget)
• Identify underperforming ads early and recommend improvements
• Establish a consistent reporting cadence

4. Marketing Strategy & Influencer Support

• Contribute to overall content and growth strategy
• Identify trends and opportunities across platforms
• Support influencer outreach (research, communication, tracking)
• Recommend what content should be scaled via paid ads
• Bring industry awareness and audience understanding into strategy

Requirements

Must-Have

• 2+ years of video editing experience (short-form content portfolio required)
• Experience managing social media accounts professionally
• Hands-on experience with paid social ads (Meta Ads Manager minimum)
• Strong written English (captions, ad copy, reporting)
• Familiarity with AI tools for content, workflows, or analysis
• Ability to work PST-aligned hours with consistent overlap

Nice to Have

• Experience in wellness, lifestyle, or regulated industries
• Influencer or creator partnership experience
• Familiarity with TikTok Shop or creator platforms
• Experience with founder-led or personal brand content
• Basic graphic design skills (Canva or Adobe tools)

What Success Looks Like (First 90 Days)

• Consistent flow of edited, published content from raw footage
• Active and structured social media presence across platforms
• Paid ad campaigns launched with clear performance tracking
• Regular, easy-to-understand reporting on ad performance
• Founder content consistently produced and published
• Initial influencer outreach pipeline established

Who This Role Is For

• A strong video editor who understands what makes content perform
• Someone who thinks in platforms (TikTok vs Instagram differences)
• A proactive operator who brings ideas, not just execution
• Someone comfortable working directly with a hands-on founder
• A data-aware marketer who can interpret performance and act on it