Social Media Manager- Noida

Your Family 

Adventus.io is a B2B2C SaaS-based marketplace supporting institutions, recruiters and students   within the international student placement sector. Our innovative platform allows  institutions, recruiters and students to directly connect  with one another, resulting in matching the right international study experience with  students across the world.

Founded in 2018, we’re on a mission to change the way the world accesses international education. Behind the technology, we have over 350 amazingly talented humans making it all happen. We’re looking for ambitious self-starters who want to be part of our vision and create a positive legacy.

A Social Media Manager is responsible for overseeing an organization's interactions with the public through social media platforms using a unified voice. Their duties typically include developing and implementing social media strategies, creating content, managing posts, and analyzing engagement. Here’s a detailed list of their key responsibilities:

1. Strategy Development

• Creating Social Media Strategies: Develop comprehensive social media strategies that align with the company’s marketing goals and overall business objectives.


• Setting Goals and Objectives: Establish goals, performance metrics, and key performance indicators (KPIs) for campaigns and overall social media performance.


• Identifying Target Audiences: Define and understand the target audience to tailor content and campaigns effectively.

2. Content Creation and Curation

• Content Planning: Plan and schedule content across various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).


• Content Creation: Create engaging text, image, and video content tailored to each platform.


• Collaborating with Creatives: Work with graphic designers, videographers, and other content creators to produce high-quality content.

3. Community Management

• Engaging with Followers: Respond to comments, messages, and mentions in a timely manner.


• Fostering Community Engagement: Encourage community engagement and interaction through posts, stories, and other content formats.


• Handling Customer Service Issues: Address customer service issues and escalate as necessary.

4. Analytics and Reporting

• Tracking Performance: Monitor and analyze social media performance using analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).


• Reporting: Prepare and present regular reports on social media metrics, campaign performance, and ROI.


• Adjusting Strategies: Use data insights to adjust strategies and improve performance.

5. Advertising and Campaign Management

• Social Media Advertising: Plan and execute paid social media campaigns, including budgeting, targeting, and creative development.


• Campaign Management: Oversee the day-to-day management of campaigns, ensuring they run smoothly and meet objectives.


• A/B Testing: Conduct A/B testing to optimize ad performance and content strategies.

6. Trend Monitoring and Competitor Analysis

• Staying Updated: Keep abreast of social media trends, platform updates, and emerging technologies.


• Competitor Analysis: Monitor competitors’ social media activities to identify best practices and opportunities.

7. Collaboration and Communication

• Cross-Functional Collaboration: Work closely with marketing, PR, product, and sales teams to ensure cohesive messaging and brand consistency.


• Training and Guidance: Provide training and guidance to team members on social media best practices.

8. Brand Management

• Ensuring Consistent Brand Voice: Maintain a consistent brand voice and style across all social media channels.


• Crisis Management: Manage and mitigate any potential social media crises or negative publicity.

9. Legal and Ethical Compliance

• Ensuring Compliance: Ensure all social media activities comply with relevant laws and regulations (e.g., FTC guidelines, copyright laws).


• Protecting Privacy: Protect user data and respect privacy policies.

10. Innovation and Experimentation

• Experimenting with New Features: Test and experiment with new social media features and tools.


• Innovative Campaigns: Develop creative and innovative social media campaigns to capture attention and drive engagement.

A successful Social Media Manager needs to possess a mix of creative, analytical, and communication skills, along with a strong understanding of digital marketing principles and social media trends.

Your Environment 

You will be working in a highly collaborative environment at Adventus.io. This position is field  based and involves travel. You will be provided with the necessary tools and equipment to carry out the role.

At Adventus.io, our partners come from all walks of life and so do we. We hire great people from a variety of backgrounds, not just because it’s the right thing to do, but because diversity makes us even greater. We want you to be you so welcome the unique contributions that you can bring regardless of your education, culture, ethnicity, race, or gender.