Social Media Marketing Specialist

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Job Description - Social Media Marketing Specialist

Join our vibrant team as a Social Media Manager, where you'll lead brand projects and shape compelling digital experiences. Efficiently manage tasks, brainstorm ideas with the team, and exhibit a fervent passion for content creation. In this role, you'll operate across diverse platforms, driving engagement and cultivating positive customer interactionsDevelop and manage social media marketing strategies, goals, and tactics for clients, ensuring alignment with their objectives.Curate and oversee social media calendars and activities, crafting engaging content ideas, capitalizing on trending topics, and designing impactful posts for execution.Integrate social media strategies with other marketing channels for a holistic approach.Strategically utilize hashtags to enhance social media traffic and brand visibility, consistently optimizing for audience engagement.Execute scheduled posting across all client accounts, collaborating closely with designers and copywriters to deliver compelling creatives.Coordinate and implement social media campaigns across various platforms, including awareness, lead generation, and engagement ads, to drive client objectives.Monitor and respond to reviews, feedback, and messages in a timely manner, fostering positive interactions and brand reputation.Proactively work to expand engagement and follower base for all client accounts, employing data-driven strategies for growth.Prepare comprehensive monthly social media reports for clients, highlighting key metrics and insights to track performance and inform future strategies.Analyze client requirements for social media marketing, collaborating with the Business Development team to develop tailored proposals and solutions.Qualifications2-7 years of hands-on work experience in Social Media Marketing and Meta Ads will be required.Extensive knowledge of handing Facebook, Instagram and Linkedin will be required.Excellent understanding of digital marketing concepts.Strong creative and analytical skills.
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