Social Media Specialist

Job Brief: Responsible for creating and administering content on all social media platforms, such as Facebook, Linkedin, Instagram, and Twitter, to build an audience and ensure customer engagement. Monitor site metrics, respond to reader comments, and oversee creative design.

Responsibilities:

• Develop, implement and manage our social media strategy
• Should create and run a paid social media ad campaigns (LinkedIn, Facebook, Insta, Twitter, Quora)
• Design social media strategies to achieve marketing targets.
• Implement social media ads & optimize the campaign
• Finding your brand's target audience online
• Engaging with the audience and building a tight-knit community Competitive analysis
• Monitoring brand mentions: answer inquiries, provide customer service, dispel brand myths
• Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets, and change strategy accordingly
• Create a link between your brand's social media presence and sales customer retention
• Social Media campaign performance management.
• Define the most important social media KPIs, Manage and oversee social media content.
• Measure the success of every social media campaign
• Work with copywriters and designers to ensure content is informative and appealing.

Skills Required:

• Strategy planning.
• Tactics and execution.
• Community management.
• Understand how content works on a social web.
• Optimizing content and technology.
• Creative mindset.
• Writing skills.
• Be on top of the latest digital marketing trends.