Social Media Specialist

We’re Hiring: Social Media Specialist (School Brand) 

This is for someone who believes education can change lives — and knows how to tell those stories in a way that today’s parents actually watch, feel and remember. If you love:

• Building hooks that make people pause 


• Turning classrooms, conversations and children’s curiosity into meaningful content • Using social media not for vanity metrics, but for trust, connection and impact …you might belong here.

About the Role

• You will shape how our school is seen, felt and understood online. Your work will influence how parents discover us, how our philosophy is communicated, and how our community grows. This role sits at the intersection of education, storytelling and digital strategy.

What You’ll Do

• Create and execute a social media content strategy aligned with the school’s values and pedagogy


• Write strong hooks, captions and on-screen text that drive watch time and saves


• Plan, shoot and/or guide short-form video content (Reels/Shorts) and long-form YouTube content


• Translate classroom moments, student thinking, teacher philosophy and school culture into compelling stories


• Collaborate with educators, leadership and the in-house creative team


• Track performance and iterate content based on insights — not trends alone 

You are someone who:

• Understands Instagram, YouTube and emerging platforms intuitively


• Knows what makes a reel work in the first 3 seconds


• Can balance emotion + clarity + strategy • Is comfortable with both planning and execution


• Believes content should inform, inspire and build trust — not just go viral

Skills & Experience

• 2–5 years experience in social media, content or digital storytelling


• Strong copywriting skills (hooks matter here)


• Experience with Reels, Shorts and basic video editing workflows


• Familiarity with analytics, insights and content optimisation


• Bonus: experience in education, parenting, culture or purpose-led brands

Why This Role Matters

What parents see online shapes their trust. What children experience in school shapes their lives. 

Your work will help bridge that gap — thoughtfully, honestly and creatively.

We would love to hear from you!!!!