Social Media Specialist

Job Title: Social Media Specialist

Overview

We are looking for a creative and results-driven Social Media Specialist to develop and execute impactful social media strategies. The ideal candidate will be passionate about digital trends, data-driven decision-making, and creating engaging content that aligns with client business goals.

Key Responsibilities

• Develop and execute comprehensive social media strategies through research, platform selection, benchmarking, messaging, and audience identification
• Ideate and create innovative social media concepts aligned with client objectives
• Create, edit, publish, and manage daily content (text, images, and video) to drive engagement and community growth
• Set up, manage, and optimize company profiles across social media platforms to enhance brand visibility
• Monitor and moderate user-generated content in accordance with community guidelines
• Plan and maintain editorial calendars and content distribution schedules
• Track, analyze, and report on social media performance metrics; continuously optimize based on insights and best practices
• Stay updated on the latest social media trends, tools, and industry developments
• Contribute to refining and improving internal social media processes and workflows

Requirements

• 3–4 years of proven experience in social media marketing or as a Digital Media Specialist (agency experience preferred)
• Strong client management skills with a positive, detail-oriented, and customer-focused approach
• Excellent communication, writing, presentation, and consulting skills
• Proficiency in social media analytics tools and performance tracking
• Working knowledge of Meta Ads and Google Ads platforms
• Solid understanding of digital marketing and major online marketing channels
• Strong organizational and multitasking abilities