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Social Media Specialist

Job Description - Social Media Specialist


About the Role


We're looking for a Social Media Specialist to manage and grow our presence across key social platforms. This is a hands-on role for someone who understands social-first storytelling, trends, and community building, and can consistently turn ideas into engaging content.


Key Responsibilities



  • Manage day-to-day social media operations across platforms (Instagram, LinkedIn, X, YouTube, etc.).

  • Plan and execute content calendars aligned with brand and marketing goals.

  • Create, curate, and publish engaging content (posts, reels, stories, short videos, carousels).

  • Monitor trends, memes, and platform updates and apply them creatively to the brand.

  • Write strong, platform-appropriate captions and copy.

  • Engage with the community by responding to comments and direct messages in a timely manner.

  • Track and report on social media performance (reach, engagement, growth).

  • Collaborate with design, content, and marketing teams.

  • Support social media campaigns, launches, and announcements.


Key Requirements



  • 1–3 years of experience managing brand or creator social media accounts.

  • Strong understanding of major platforms and their best practices.

  • Good copywriting skills with a strong sense of tone and voice.

  • Ability to spot trends and act on them quickly.

  • Basic understanding of social media analytics and reporting.

  • Experience with tools like Meta Business Suite, Hootsuite, Buffer, Sprout, or similar is a plus.

  • Startup or high-growth environment experience preferred.


What We Look For



  • Creative, detail-oriented, and proactive.

  • Strong sense of internet culture and storytelling.

  • Comfortable working in a fast-paced environment.

  • High ownership and execution mindset.


Why Join Us



  • Opportunity to build and grow a brand’s social presence.

  • High creative ownership and visibility.

  • Collaborative, fast-moving team.

  • Room to experiment, learn, and grow.


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About the Company

Masai Sas

On a mission to make tech careers accessible to everyone, no matter their financial or educational backgrounds.

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