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Social Media Strategist

Job Description - Social Media Strategist

Designation:

Social
Media Strategist & Influencer Marketing Specialist

About Us:

Keekoo Hospitality is a dynamic hospitality group with two distinct brands under its
umbrella:

  • Keekoo Stays: A luxury travel experience,
    blending elegance, exclusivity, and personalized stays.

  • Zen Hotels: A budget -friendly offering,
    catering to practical, value -driven travelers.

We’re on a mission to redefine hospitality experiences—luxury that inspires
and affordability that delights. If you’re creative, strategic, and passionate
about storytelling, join us to shape our growing digital presence!

Responsibilities:

Social Media Strategy & Content Creation

  • Develop and execute tailored
    social media strategies that highlight the distinct personas of Keekoo
    Stays (luxury) and Zen Hotels (budget).

  • Craft engaging, high -quality
    reels, posts, and stories that resonate with audiences across Instagram,
    YouTube Shorts, and emerging platforms.

  • Create aspirational content for
    Keekoo Stays and relatable, value -driven content for Zen Hotels while
    maintaining the overarching Keekoo Hospitality brand voice.

Influencer Collaboration

  • Identify, onboard, and manage
    influencers who align with the core values of each brand.

  • Build and nurture influencer
    relationships to maximize campaign reach and authenticity.

  • Organize influencer stays and
    experiences to generate impactful, organic content.

Community Engagement & Growth

  • Foster meaningful relationships
    with our audience, encouraging engagement, reviews, and user -generated
    content.

  • Maintain a consistent and
    responsive tone across platforms to build loyalty and trust in the Keekoo
    Hospitality brand.

Performance Tracking & Campaign Optimization

  • Use analytics tools to track
    social media metrics, including reach, engagement, and conversions, to
    refine strategies and achieve KPIs.

  • Optimize content and campaigns
    based on data insights to drive organic growth and improve ROI.

Cross -Selling & Promotion

  • Promote Keekoo’s premium
    offerings such as bespoke dining, spas, and curated experiences.

Highlight
Zen Hotels’ convenient, budget -friendly options to attract families and
practical travelers.



Requirements

What We’re Looking For:

  • Creative Vision: A natural storyteller with a
    flair for crafting compelling narratives.

  • Platform Expertise: Hands -on knowledge of
    Instagram, YouTube, and other emerging platforms, with an eye for
    algorithm trends.

  • Content Creation Skills: Advanced editing and design
    skills to produce high -quality reels and visuals.

  • Strategic Thinking: Ability to plan and execute
    campaigns tailored to diverse audiences.

  • People Skills: Strong interpersonal skills to
    build relationships with influencers and audiences.

Data -Driven:
Proficient in using analytics tools to measure performance and optimize
strategies.


Benefits

Why Join Us?

  • Be a part of Keekoo
    Hospitality
    , where we’re blending luxury and accessibility to redefine
    travel.

  • Work on creative and data -driven
    campaigns for two exciting brands under one umbrella.

  • Enjoy a dynamic, collaborative
    environment where your ideas will shape our digital future.


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