Specialist - Brand Marketing

As a Brand Marketing Executive, you will play a pivotal role in shaping and executing our brand marketing strategies to drive brand awareness, engagement, and growth. Reporting directly to the Marketing Manager, you will collaborate cross-functionally with various teams to ensure our brand message is effectively communicated to our target audience.Responsibilities:• Develop and execute integrated brand marketing campaigns across multiple channels, including digital, social media, email, events, and traditional media.• Conduct market research and competitor analysis to identify opportunities for brand differentiation and growth.• Collaborate with the creative team to develop compelling brand messaging, visuals, and content that resonate with our target audience.• Manage social media channels and engage with followers to foster brand loyalty and advocacy.• Coordinate with external agencies and vendors to execute marketing initiatives and campaigns.• Monitor and analyze campaign performance metrics to optimize marketing strategies and achieve KPIs.• Stay up-to-date with industry trends and best practices in brand marketing to continuously innovate and improve our marketing efforts.