Sr. Account Lead - Influencer Marketing | META AI x Kulfi Collective

^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for:
Sr. Account Lead - Influencer Marketing
Reporting to: Account Director
Location: Mumbai

About the role

Kulfi Collective is looking for a Senior Account Lead to drive strategy and execution for a high-impact, tech-first brand operating at the intersection of culture, creators, and digital communities.
This role requires strong account leadership, deep understanding of India’s creator ecosystem, and the ability to manage large-scale influencer mandates while delivering measurable business impact.

A day in the life of a Sr. Account Lead - Influencer Marketing

• Build and manage strong relationships with internal and external stakeholders to drive retention, cross-selling, upselling, and overall account growth.


• Lead multiple social and influencer workstreams, ensuring seamless execution across campaigns.


• Develop and execute scalable, creator-led marketing strategies aligned to clear goals, KPIs, and success metrics.


• Translate briefs into insight-led, performance-driven plans and monthly social programming aligned to brand calendars.


• Oversee end-to-end campaign delivery, ensuring timelines, budgets, and account P&L are effectively managed.


• Identify, evaluate, onboard, and nurture relevant creator talent for long-term partnerships.


• Negotiate influencer contracts, including deliverables, usage rights, and commercial terms; act as the primary escalation point for creator-related matters.


• Monitor, review, and optimize creator performance and partnership outcomes to maximize impact.


• Track digital trends, platform shifts, and evolving creator ecosystems to inform strategy.


• Partner cross-functionally (account management, creative, strategy) to unlock monetization and growth opportunities.


• Maintain accurate dashboards and trackers for talent performance, revenue, and growth metrics.


• Analyze data using Excel and reporting tools to identify trends, gaps, efficiencies, and new opportunities.


• Present clear, data-backed insights and strategic recommendations to senior leadership.

Qualities and skill sets we would like for you to showcase

• 4–6 years of experience in social media and influencer marketing


• Proven experience working with youth-centric or digital-first brands


• Experience managing high-volume, large-scale influencer mandates


• Strong understanding of India’s digital content and creator landscape


• Excellent written and verbal communication skills


• Strong presentation and stakeholder management skills


• Ability to multitask, prioritize, and operate in a fast-paced environment