Sr. Executive - Performance Marketing

Designation - Sr. Executive - Performance Marketing in a Digital Marketing Agency

Job Location - Mumbai

Job Description:

1. Knowledge in handling paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks (ex. Taboola/Outbrain/Colombia)
2. Getting ROAS driven output from the team by executing, managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platformWorking knowledge of tools such as Google Analytics, Google Search Console, Google Ads, LinkedIn Ads, YT Ads, FB Ads Manager, FB Insights etc.
3. Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.
4. Running A/B tests across paid search campaigns & landing pages.
5. Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Qualifications:

1. Graduate from Reputed University
2. Strong experience in Performance Marketing
3. Experience in Digital Marketing Agency is mandetory
4. Minimum Experience - 1.5 years or more