Sr. Manager / Assistant Vice President Digital Marketing

Location: Mumbai

No of vacancy: 1

Job Profile:

• Accountable for end-to-end digital media strategy creation including audience analysis, content planning and media management across channels.

• Driving the SEO strategy for the different business lines (B2C, B2B).

• Possess effective content writing skills to be able to create and curate content relevant for business and the stakeholders.

• Excellent control on the following tasks and tools - Re-marketing, programmatic buying and spends, most recent Adwords features, campaigns, GDN/Ad networks, tools for subscription plus, etc.

• Ability to efficiently scale-up online sales (non-marketplace sales) and decoding the same.

• Monitoring online media buying across channels and accordingly building buying strategies.

• Understand and execute the entire gamut of digital marketing needs including SEM and SEO, Social Media, Display Advertising.

• Identify the target audience for a particular media campaign and focus on the strategy & implementation of communication, remarketing and tapping into the target audience.

• Be able to stay updated on the norms of the industry and beyond through research and competition analysis.

• Creation of pitches along with the team Google Adwords, Social Ads & Analytics Technical Expertise (thorough understanding of SEM Google Adwords, Social Ads, Google Analytics Expert) in managing paid search campaign.

• Monitor and create A/B testing media.

• Work cohesively with ad agency to drive campaign strategy

• Plan and execute digital marketing strategies so as to increase conversions.

• Optimise plans and budget according to the best media mix.

• Create and execute paid media campaigns.

• Analyze, record and troubleshoot performance data.

Candidate Profile:

• Graduate / Post Graduate with 8+ years of experience in leveraging digital for driving performance objectives (a must have) and brand objective (good to have) either in an agency or as an advertiser.

• Thorough understanding of SEO, SEM, Affiliate Network, Google Analytics, Facebook Ads, Google Ads, Google Search Console,, Salesforce Sales & Marketing Cloud, HTML

• Ability to manage multiple external and internal stakeholders

• Work experience with BFSI client or within BFSI / fintech domain would be a plus.

• Excellent Communication and presentation skills

• Knowledge on traditional media and PR would be add-on.