Sr Manager - Digital Marketing | Global FMCG brand

Company : Michael Page

Job Type : Full Time

Mumbai, Maharashtra

Number of Applicants

:

000+

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Job Description - Sr Manager - Digital Marketing | Global FMCG brand

Opportunity to work with a Global FMCG brand

Opportunity to lead the digital charter for a Global FMCG

About Our Client

A market leading Global FMCG brand

Job Description

Paid Media Marketing: Plan and execute the paid media strategy for the brand across all touchpoints - digital, offline, search, outdoor and content partnerships.Strategize and execute Annual Media Strategy for the brand and work closely with the media agencies to deliver on those.End-to-end management of all media campaigns from brief initiation to plan optimization to sharing of learnings with the category teams.Be the budget custodian for consumer facing marketing spend. Plan, deploy and monitor spends closely as per agreed framework and timelines.Collaborate with the big media houses (Google/ Meta etc) to drive scale innovations for the brand.Gather and cascade insights & learnings via social media listening, search trend analysis etc

Digital Touchpoints ownership: Create world-class consumer experience for the brand across all digital touchpoints - website, chatbot, apps, social media etc.Actively manage SEO scores and make interventions where required.Conceptualize and own any new digital touchpoints that fit into brand plans

Advocacy & Influencers

Closely monitor all advocacy plans including choice of content creators, formats, performance, intensity etc

Develop and execute an annual influencer strategy for the brand in line with marketing priorities.

The Successful Applicant

~10 years of relevant experience

Specialization in Digital Media with a working knowledge of overall marketing and media.

In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)

Digital Expertise: conversant with all forms of digital formats and measurement

MBA is an added advantage

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