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Sr. Manager / Lead - Buyers Club

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Job Description - Sr. Manager / Lead - Buyers Club

Description

Core Objective: Lead and scale the Buyers Club initiative across marquee exhibitions. Drive the acquisition, engagement, retention, and matchmaking of high-quality domestic and international buyers while building a structured loyalty ecosystem.

Key Responsibilities

1. Buyer Acquisition & Matchmaking

  • Scale the Database: Identify and onboard high-potential, quality-profiled buyers across various industry verticals.
  • Strategic Matchmaking: Align buyer profiles with exhibitor categories to facilitate high-value business matchmaking and curated meetings.
  • Program Management: Oversee and coordinate specialized hosted buyer and VIP programs.

2. Attendance & Loyalty Management

  • Drive Turnout: Manage pre-event engagement (invitations, reminders, follow-ups) to ensure a strong turnout of key decision-makers.
  • Loyalty Club Development: Design and manage a tier-based Buyers Loyalty Club offering exclusive benefits and rewards to drive repeat participation.

3. Customer Success & Data Analytics

  • Relationship Management: Act as the primary point of contact for key buyers, ensuring an excellent end-to-end experience and resolving issues promptly.
  • CRM & Insights: Maintain database hygiene, analyze buyer behavioral trends, and generate post-event performance reports.
  • Cross-Functional Alignment: Collaborate with project, sales, marketing, and operations teams to align buyer strategies with overall show objectives.

KPIs / Success Metrics

  • Number of qualified buyers acquired & attendance percentage.
  • Quality of buyer-to-exhibitor fitment & meeting outcomes.
  • Loyalty club growth, engagement, and repeat buyer retention rate.
  • Buyer satisfaction scores (CSAT).
  • Database accuracy and growth levels.


Requirements

Candidate Profile

Experience & Background

  • Experience: 10+ years in buyer engagement, hosted buyer programs, customer success, or exhibition management.
  • Industry Background: Exhibitions & Trade Shows, Event Management, B2B Conferences, Buyer-Seller Platforms, or Industry Associations.
  • Education: MBA/PGDM in Marketing or Business Management preferred (Graduates with relevant industry experience are welcome).

Key Skills & Competencies

  • Technical/Functional: Buyer relationship management, CRM/database handling, community building, and data analysis.
  • Behavioral: Customer-centric mindset, strong relationship-building capability, high ownership, and excellent execution skills.
Original job Sr. Manager / Lead - Buyers Club posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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