Sr Manager- Performance Marketing

This role is for one of the Weekday's clients

Min Experience: 9 years

Location: Mumbai

JobType: full-time

The Senior Manager – Performance Marketing will lead the planning, execution, and optimization of data-driven marketing initiatives across multiple e-commerce and quick-commerce platforms. This role requires a strong strategic and analytical mindset to drive sustainable business growth, maximize ROI, and scale high-value product portfolios. The role will manage a Marketing Executive to support campaign execution and performance reporting across platforms.

Key Responsibilities

Performance Marketing Strategy (Critical)

• Develop and execute end-to-end performance marketing strategies aligned with overall business objectives.
• Define KPIs, success metrics, and performance benchmarks to evaluate campaign effectiveness.
• Support go-to-market planning and execution for new product launches.
• Drive growth initiatives for premium and high-AOV products across digital marketplaces.

Campaign Execution & Management

• Own, manage, and optimize paid marketing campaigns across e-commerce and quick-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Jio, and similar channels.
• Ensure campaigns are consistent with brand guidelines and aligned with broader marketing goals.

Analytics & Reporting (Critical)

• Monitor, analyze, and interpret campaign performance data to identify insights, trends, and optimization opportunities.
• Create and present detailed performance reports and dashboards for senior stakeholders, highlighting ROI and key business metrics.

Budget Ownership (Critical)

• Plan, allocate, and manage marketing budgets efficiently to maximize returns.
• Track spends closely and ensure campaigns remain within approved budgets with clear utilization reporting.

Cross-functional Collaboration

• Partner with creative and content teams to develop compelling creatives and high-performing messaging.
• Collaborate with SEO, social media, CRM, and other marketing teams to ensure integrated, consistent execution across channels.

Market & Competitive Intelligence

• Stay updated on emerging performance marketing trends, tools, and industry best practices.
• Conduct regular market and competitor analysis to identify growth opportunities and potential risks.

Continuous Optimization (Critical)

• Drive experimentation through A/B testing, audience segmentation, and funnel optimization.
• Leverage data-driven insights to improve conversion rates, enhance efficiency, and reduce customer acquisition costs.

Skills

• Performance Marketing Strategy
• E-commerce & Quick-commerce Marketing
• Data Analytics & ROI Optimization
• Budget Management
• Cross-functional Stakeholder Collaboration