Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.
Experience- 12+ Years
Location- Chennai, Mumbai, Pune
You will join a dynamic global marketing team across the US, Europe, India, and Mexico, and work in a high-growth, fast-paced environment. This is a hybrid role, with a regular presence in the office when required.
Reporting to the Sr. Marketing Director, this role is integral to the running of the marketing operations for the Financial Services vertical, with a keen focus on growth through new leads and expanded sales into existing customers and helping the Financial Services sales organization with their Go-To-Market Strategies.
The mission of this role is to help the sales channel grow revenue and leverage data-driven insight for informed outreach to new targets.
The candidate should be passionate about technology, want to learn, be a self-starter, and be hungry to make an impact. There is a significant opportunity for career development for the right candidate.
Responsibilities:
Financial Services Marketing Support - Support the vertical go-to-market strategy in all global markets where we have a presence and plan to growEvent management - Support the vertical marketing programs with the management and execution of conference/ exhibitions and Orion-hosted events (such as in-person and virtual events including breakfast panels, evening receptions, dinner roundtables, webinars) and drive post-event follow-upDemand Generation/Digital Marketing support –Work closely with the Digital Marketing Lead to support the digital marketing programs, and leverage data insightsCollaborate with cross-functional teams (subject matter experts, account managers, strategic alliance leader) to execute effective demand generation campaigns, including email campaigns, webinars, events, conferences and display adsLead qualification - In conjunction with the Digital Marketing Lead and Vertical Go-to-market (GTMs) plans Research key decision-makers at target companies, build and manage target lists, develop nurture and drip campaigns to drive awareness and engagementAnalyze lead scores and qualify leads based on data insights and strategic researchAnalyze and re-target new business followers from LinkedInUnderstand the sales strategy/key targets/ideal customer profile (ICP) and identify high-value opportunitiesProvide data-driven outreach recommendations to Vertical Leaders/sales organizationTrack and report on all Marketing Qualified Leads through the revenue pipeline Content management – Coordinate and support the development of top-of-funnel and mid-funnel core content and sales collateral to help move leads through the sales funnel, including posting content to the Orion blog and social media. Maintain website and intranet content with the latest key messages.Social media support - Collaborate with the social media team to provide input on social media.Market intelligence - Collaborate with the Deals Enablement team on market intelligence and provide insight into new markets and opportunities.Reporting - Monthly metrics and reporting on marketing qualified leads (MQLs), revenue pipeline from leads, and relationships built. What you bring to the table
Experience creating and implementing new B2B marketing campaigns, including email direct mail, marketing automation platforms, digital targeting and business intelligence tools, webinars, events, and conferences in the current GDPR environmentPersonable with a can-do attitudeSavvy with social mediaA knack for picking up digital marketing trendsStrategic, creative and analytical mindsetProblem solver, highly skilled at critical decision-makingStrong collaborator and ability to get things doneSelf-motivated and driven to meet objectives/ and KPIsStrong organizational, time management skills and attention to detail. Must be able to work independently under tight deadlines, set priorities, and solve problemsComfortable wearing multiple hatsExceptional oral and written communication Requirements:
Graduation degree in marketing, business, or communications (Masters a plus)Minimum of 12 years of experience in Marketing in a B2B tech services or SaaS company, preferably in a Financial Services domainMinimum of 3-5 years’ accountability for leads/pipeline goalsStrong collaborator and ability to be hands-on and get things done in a matrixed organizational structureHighly skilled at critical decision-making; ability to evaluate business issues and resolve problemsHave a deep understanding of and experience in creating buyer and influencer persona, the buyer’s journey, and targetingExcellent verbal and written communication and presentation skills requiredAbility to drive consensus among stakeholders with conflicting requirements and motivationsA self-motivated leader who is driven to set aggressive objectives and meet themHands-on knowledge of Marketing Automation (e.g. Hubspot or Marketo), Office 360. Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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