1. Pipeline Generation & Prospecting
• Own outbound prospecting across email, cold calling, LinkedIn, and other channels
• Identify and target key accounts aligned with company ICP
• Build and manage a strong, consistent pipeline of qualified opportunities
• Conduct deep research on prospects, companies, and industry segments
2. Qualification & Discovery
• Engage with decision-makers (VPs, Directors, Owners, Engineering Heads)
Qualify leads based on business need, budget, timeline, and fit
• Schedule high-quality discovery meetings for Account Executives
• Maintain strong conversion ratios from outreach → meeting → opportunity
3. Campaign Execution
• Execute multi-touch outbound campaigns (email + call + social)
• Continuously test messaging, sequences, and targeting strategies
• Collaborate with marketing on campaign optimization
4. CRM & Reporting
• Maintain accurate records in CRM
• Track activity metrics, conversion rates, and pipeline contribution
• Provide weekly insights on campaign performance and market feedback