Sr. Specialist - Process Analytics - Consumer and Marketing 4C

Sr. Specialist - Process Analytics - Consumer and Marketing

Ready to turn bold ideas into real-world impact?
 At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
 
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. 
 
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
 Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Role: Senior Marketing Analyst
Description Role Overview
Responsible for owning the day-to-day reporting and performance tracking across all marketing channels — including paid, owned, and earned media. This role serves as the core operational analytics engine for the marketing team, ensuring data accuracy, visibility, and actionable insights to optimize campaign execution. You will work closely with channel managers, campaign owners, and marketing operations teams to build dashboards, monitor KPIs, and identify performance trends that drive continuous improvement.
Key Responsibilities
Own and maintain daily, weekly, and monthly reporting cadence across marketing channels (paid media, email, social, web, SEO, etc.)
Develop and manage self-serve dashboards in tools such as Power BI
Track and analyze channel-level performance metrics including: Impressions, clicks, CTR, Conversions, CPL, CAC, Engagement and retention metrics
Monitor campaign execution data and identify anomalies, gaps, or optimization opportunities
Partner with marketing teams to translate performance data into actionable insights
Support marketing operations through: Campaign tracking frameworks, Automate reporting workflows to improve efficiency and reduce manual effort, Provide ad hoc reporting and analysis to support ongoing campaigns and experiments
Key Skills
Proficiency in data visualization tools (Power BI)
Hands-on experience with Excel/Google Sheets (advanced functions, pivot tables)
Solid understanding of digital marketing metrics and KPIs
Working knowledge of web analytics tools (Google Analytics, Adobe Analytics)
Ability to clean, transform, and validate data from multiple sources
SQL skills for querying and extracting datasets
Strong analytical thinking with attention to detail
Ability to communicate insights clearly to non-technical stakeholders
Qualifications
8 -9  years of experience in marketing analytics, reporting, or campaign analysis
Experience working with multi-channel marketing data
Familiarity with marketing platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.

Qualifications

Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science

Certifications

Customer Experience Certification (COPC) - COPC Inc.COPC Inc.

Required Skills

Executive Presence, Microsoft Excel, Microsoft Power BI, Microsoft Visual Basic for Applications, Statistics, Storytelling, Tableau (Software)

Language

English (Required)

Language Proficiency -

Proficient - C2

Additional Job Location -

Job Type

Regular

Master Skill List -

Process Analytics - Consumer and Marketing

Remote Type -

Hybrid

Work Shift -

Flex Time (India)

Why join Genpact?
•    Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
•    Make an impact – Help global enterprises solve business challenges that matter 
•    Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
•    Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day 
•    Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress 
 
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.  
Let’s build tomorrow together. 
 
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.